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Designing with Purpose: Creating an Inner Circle that Matches Your Mission

July 18, 2025 Melanie Hawken

by Ntsoaki Sibiya - Mentorship Expert | Mentorship Mindset Thought Leader | Entrepreneur 

There are seasons in life when growth feels like acceleration. There are others when it feels like pruning. But in every season, one thing remains constant: who walks with you matters just as much as where you are going.

I learned this lesson not in a moment of triumph, but in a moment of exhaustion. The kind of weariness that doesn’t just live in your body, but burrows deep into your spirit. I was building, serving, leading — pouring into my community of women entrepreneurs — but the circle I was drawing strength from was misaligned with the mission I was called to fulfill.

It wasn’t that they were bad people. It was that they were not my people for that chapter. They couldn’t see what I saw. They couldn’t stretch where I was going. Some could celebrate me, but they couldn’t sharpen me.

And so, I made one of the hardest, most sacred decisions of my journey: I began to design my inner circle with purpose.

Curate with Clarity, Not Convenience

Many of us inherit our inner circles by default — friends from university, colleagues from old jobs, people we’ve grown with but not necessarily grown through. But the deeper I went in purpose, the clearer it became: the mission I’m stewarding requires a different level of proximity.

This isn’t about elitism. It’s about alignment.

If your vision demands excellence, your circle must reflect it. If your calling is weighty, your counsel must be wise. If your purpose is generational, your proximity must be intentional.

We don’t rise to the level of our potential — we rise to the level of our environment.

The 3 People Who Changed My Trajectory

When I think of the inflection points in my journey — from pivoting out of my first business in security, to standing on global stages as a voice of mentorship — there are always three types of people present in those moments:

  1. The Mirror – A woman who could reflect back to me not just who I was, but who I was becoming. She didn’t flatter me — she focused me. She reminded me of my truth when self-doubt whispered lies.

  2. The Map – A mentor with lived experience. She’d walked the terrain I was trying to navigate. Her insight wasn’t from theory, but from testimony. She didn’t just give advice — she gave strategy.

  3. The Magnifier – Someone who expanded my vision. Who asked the uncomfortable questions. Who refused to let me shrink in the name of humility. She reminded me that playing small is not noble — it’s disobedient to purpose.

Each one of these women played a role not just in my business, but in my becoming. That’s what a purposeful inner circle does. It doesn't just cheer you on. It builds you up.

Designing the Circle: Not Everyone Gets a Seat

Leadership requires that you move from access to architecture. Who gets to speak into your life? Who gets to see you in moments of vulnerability? Who is shaping your thinking, challenging your blind spots, amplifying your courage?

I stopped asking “Who do I like being around?” and started asking “Who aligns with the woman I am becoming?”

We must curate our circles like we curate our brands — with intention, distinction, and vision.

Because the truth is: not everyone has the capacity to hold what you carry. And that’s okay. Love them. Honour them. But stop giving front-row access to people who don’t understand the weight of your calling.

Your Circle is a Strategy

Let me say this plainly: your inner circle is a leadership strategy. It’s not emotional support alone. It’s growth architecture. It determines how you think, how you expand, how you show up in rooms, and how you bounce back from disappointment.

And when you're a woman called to build with significance, when you're mentoring others, pioneering change, or birthing something new — you cannot afford to outsource discernment.

The stakes are too high.

The Assignment: Audit, Align, Advance

This month, I want you to pause and ask yourself the hard, holy questions:

  • Who in my current circle reflects where I’m going?

  • Who challenges me to rise, not just rest?

  • Who drains me, and who develops me?

  • Where are the gaps in my proximity — and how will I fill them with purpose?

Don’t just let people drift into your circle. Design it.

Because legacy doesn’t happen by luck. It happens by leadership.

With conviction and care,

Ntsoaki Sibiya

Peo ya Bahlakoana

Cultivating Excellence Through Mentorship


Ntsoaki Sibiya is a prominent South African entrepreneur who has established herself as an expert in the realm of mentorship and mindset transformation for mentees. As a successful businesswoman in a male dominated industry, she understands the potential of economic growth through the empowerment and mentorship of women. 

Ntsoaki is the owner of a security company and has used her business acumen and personal journey of self-mastery to inspire and mentor women, helping them navigate the challenges of the business world. Her firm belief in the capabilities and potential of women has motivated her to become a strong advocate for their empowerment. Through her mentorship programs, Ntsoaki facilitates the growth and development of mentees by building their confidence and capabilities. 

With her vast experience in business leadership, Ntsoaki is a sought-after speaker in conferences and workshops where she shares her knowledge on mentorship and mindset transformation. Her impact is felt not only in the business community but also across other sectors where she continues to inspire and empower women to thrive in their endeavors. 

Her passion for mentorship and her unwavering commitment to the economic growth and development of women is truly remarkable, making her an exceptional role model for anyone seeking to make a positive impact in people's lives. www.tsoabelosolutions.co.za

More articles by Ntsoaki.

Featured
Beyond Networking: Building Strategic Sisterhood That Fuel Growth
Aug 14, 2025
Beyond Networking: Building Strategic Sisterhood That Fuel Growth
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Aug 14, 2025
Designing with Purpose: Creating an Inner Circle that Matches Your Mission
Jul 18, 2025
Designing with Purpose: Creating an Inner Circle that Matches Your Mission
Jul 18, 2025
Jul 18, 2025
The Mid-Year Mentor Check-In: Auditing Your Growth and Realigning for Impact
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The Mid-Year Mentor Check-In: Auditing Your Growth and Realigning for Impact
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Jul 12, 2025
The science of influence: How great mentors transform lives
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The science of influence: How great mentors transform lives
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May 1, 2025
Creating a legacy through mentorship and leadership
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Creating a legacy through mentorship and leadership
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Apr 12, 2025
The immense value of mentorship: A personal journey of growth and discovery
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The immense value of mentorship: A personal journey of growth and discovery
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Why mentorship should be part of your 2025 growth plan
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Why mentorship should be part of your 2025 growth plan
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Mentorship as a Key Strategy for Entrepreneurial Development
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Mentorship as a Key Strategy for Entrepreneurial Development
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Sharpening Your Axe as An Entrepreneur
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Sharpening Your Axe as An Entrepreneur
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Success as an Entrepreneur Lies Within Mastering Yourself
Sep 30, 2023
Success as an Entrepreneur Lies Within Mastering Yourself
Sep 30, 2023
Sep 30, 2023
The 3 Fundamental types of people who will shift your growth and the trajectory of your life
May 20, 2023
The 3 Fundamental types of people who will shift your growth and the trajectory of your life
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May 20, 2023
Advancing Previously Disadvantaged Women In Private Security
Oct 17, 2021
Advancing Previously Disadvantaged Women In Private Security
Oct 17, 2021
Oct 17, 2021
In Guest Blog Tags Ntsoaki Sibiya, Mentoring
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LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

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Vanessa Mhlom, a South African wellness brand builder
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Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I Image of the Day / Happy Coffee

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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day /  Lunar

Summer kaftan reinvented…We have always been big fans of Lunar in South Africa, the stylish sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one Image of the Day / Dounia Home

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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