Book Review
Successful entrepreneur Betsy Fore, in her new book Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams, shows how, by practicing a manifesting mindset, you can discover your deepest purpose. She calls this an “inner why” and believes finding it can unlock your greatest potential as a creator, founder, and builder of great products.
When it comes to starting a successful business, Betsy Fore, a two-time founder and CEO turned investor, offers a fresh and proven approach. In addition to focusing on practical matters—such as making a prototype, finding customers, and raising money—she also considers the emotional and psychological journey an entrepreneur must take to discover their “deep inner why” and then manifest that vision and purpose in the world. In Built on Purpose, she teaches aspiring entrepreneurs how to apply the art and neuroscience of manifesting to creating and building a new company.
The spiritual practice of operating at a high vibrational frequency is not typically viewed as a requirement for starting and running a business, but it is vital for success. Manifesting involves turning a vision into reality, which is exactly what it means to be an inventor or founder. Betsy has seen how consciously harnessing this process can lead to extraordinary life-changing outcomes and a more joyful journey.
In this unique guide, Betsy shows how anyone can tap into this secret force, regardless of their background, level of expertise, or financial capital. She brings together hard-hitting business strategies, skills and lessons for tapping into the universe and the boundless love and energy available to all of us, sharing her own stories and best practices as well as examples from other entrepreneurs who have used the Deep Inner Why Method to great success. The result is a powerful guide that demonstrates this paradigm-shifting methodology has a real and positive impact on those who adopt it.
Author Quotes
I am so excited for builders to discover what makes them motivated … and how to anchor oneself in it so you are building from a deep place of conviction and love.
The tools I share in this book were some of the greatest gifts to the founders I now invest in and I can’t wait to share them with the next company builders.
What makes my business book truly so different is that I combine the nuts and bolts of making millions with the spiritual work of manifesting the business of your dreams.
About the author
Betsy Fore is the Founding Partner and Managing Director of Velveteen Ventures, investing in solutions for children and planet for the next seven generations. Betsy has two decades of experience as a serial entrepreneur and investor. She is a three-time founder and CEO having built multi-million-dollar companies in the categories she invests in. She is the first Native American to raise a Series A funding round. In addition, Betsy is co-founder and board member of nonprofit Natives Rising. Natives Rising is one of the largest communities of Indigenous technologists and founders with members representing over 100 tribes. She is also a clinically trained NLP practitioner and coach. She works with founders on how to rewire one's brain to think positively and build from their creator mindset. Betsy’s accolades include: Forbes 30 under 30, Entrepreneurs’ 100 Women of Impact, Chief’s 50 Top Executive Women in the New Era of Leadership, Cosmopolitan's New C-Suite 2024 and Blueprint Capital Advisors POWER100 Asset Manager Honoree in Venture Capital 2025. Betsy’s greatest accomplishments are her children Sebi, Azure & Mila.
Why LoA loves it…
In this transformative guide, Betsy Fore blends clear actionable strategies with powerful manifesting techniques to help you uncover your true purpose and bring it into everyday reality through the art of entrepreneurship. From time management to action planning, building a prototype and getting your first 100 believers, Betsy takes you step by step alongside 18 other founders who have IPO'd, unicorn status and most of all been built on purpose. This is an absolute must-read for women entrepreneurs who want to build a business with real purpose. — Melanie Hawken, founder & ceo, Lionesses of Africa