
SHARED STORIES. SHARED LEARNING. SHARED INSPIRATION.
We love all women-led startups and the stories of the women behind them.
We bring you Startup Stories from women across Africa and the Diaspora who have taken the plunge and launched their own ventures. Some stories talk of multi-million dollar business triumphs, whilst others are about women fighting to lift themselves, their families, or their communities out of economic hardship. All, however, involve bravery, belief, courage, hope and determination. They are real stories about real women pursuing their entrepreneurial dreams: working hard, confronting challenges head-on, and making sacrifices. Without exception, the women behind these stories are all 'Lionesses of Africa'.
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TODAY’S STARTUP STORY
STARTUP STORY SPOTLIGHT: AGRI-BUSINESS
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LATEST STARTUP STORIES
Startup Story
Gadifele Moeng is the founder and ceo of Future Leaders Academy in South Africa, a business launched in 2017 and focused on empowering young people to find their voice and gain confidence through public speaking and storytelling. She is passionate about developing the next generation of leaders and inspiring others to overcome their fears and shine.
Startup Story
Tabono Consult Ltd was established in 2020 in Tanzania to assist companies manage the disruptions from the COVID-19 Pandemic where staff had to be repurposed and other adjustments made in order for those businesses to stay afloat. It is a company driven by women founders Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, supported by a workforce of 18 people, and today is thriving.
Startup Story
Kelly Jean Ouchim Valigy is a dynamic marketing and creative professional with a strong background in strategic planning and communications. As the Founder & General Director of Jean Consulting & Services in Mozambique, she leads a forward-thinking team that delivers creative marketing solutions tailored to help brands stand out in competitive markets. With extensive experience in marketing and copy editing, Kelly has successfully navigated roles in account management, community engagement, and content creation. Her expertise spans various industries, where she has spearheaded branding initiatives, digital marketing strategies, and impactful campaigns.
Startup Story
Zettuu, a marketplace providing business support services for Africa’s crafters and fashion brands that have unique products but do not have the operational capacity to grow their brands. Zettuu was co-founded in 2020 by Portia Nondo and Mbali Ndandani, two South African entrepreneurs whose vision is to create a thriving ecosystem of support for African unique crafts, bringing them from the continent to the world’s customers. Portia is a seasoned entrepreneur and franchisee at McDonald's, and Mbali has worked in marketing, digital, technology and artificial intelligence at Unilever and Lelapa AI.
Startup Story
Jacqueléne Coetzer is the founder and CEO of Jacqueléne Global Consulting (JGC) — a pan-African business advisory and trade firm founded in 2022, specializing in strategic consulting, commodities, medical diagnostics, and cross-border market access. A former diplomat with 14 years’ experience, she now leads high-level negotiations and sourcing across Africa in sectors including medical diagnostics, metals, fuel, and mining. Through exclusive distribution mandates and deal structuring, she is helping shape Africa’s economic future. Fiercely resilient and values-driven, Jacqueléne empowers African women entrepreneurs to rise, scale, and lead — because she believes Africa’s wealth should be built by Africans, for Africans.
Startup Story
Schneidine Phidelmond is the founder and Creative Explorer of MUSA Moz MEDIA, a holistic digital agency founded in 2022 and based in Mozambique. With over a decade of experience in media, including skills in sound engineering, audiovisual production, graphic design, and branding, she launched MUSA to support women entrepreneurs and small businesses in Southern Africa and the Afro-Caribbean diaspora. Multilingual and self-taught, Schneidine offers a sensitive and multidisciplinary approach to digital visibility and content creation. MUSA embodies her belief that creativity, culture, and sisterhood can fuel sustainable growth and inspiration. MUSA stands for: Mission, Ubuntu, Sorority, and Authenticity.
Startup Story
Suné Theisinger is the ceo of BST Global in South Africa, a dynamic player in the rapidly evolving aesthetic industry. As the ceo of BST Global, Suné is responsible for overseeing and managing all aspects of the business. Dr Juanri Jonck is a qualified medical doctor with a degree from the University of Pretoria and is the Medical Director of BST Global. Dr Jonck leads with a deep commitment to hormone optimisation, evidence-based aesthetic medicine, and holistic wellness.
Startup Strory
Tania Kabeya is the founder of Chef La Tania, the South African culinary brand known for its rich African flavour and elegant presentation and founded in 2019. She is a passionate chef and entrepreneur and has built a reputation for delivery a range of catering services, including celebration cakes, private dinners, frozen meals, and food delivery. Tania finds purpose in creating meaningful experiences, honouring her heritage, and growing a brand built on passion, excellence, and purpose-driven living. She shares a deep bond with her siblings and draws strength from her faith and role as a mother.
Startup Story
Aasiyah Adams is the founder of Abaguquli4IR in South Africa, a business focused on empowering individuals and organisations to thrive in the digital economy by equipping them with cutting-edge technology skills and practical digital tools. The business’s mission is to unlock economic opportunities for those traditionally left behind—closing the gap by providing future-ready skills, access, and support. Launched in 2020, the business has created jobs for 6 people.
Startup Story
Komeshni Patrick is the founder and director of ZellaTech Law, a tech legal consultancy in South Africa founded in 2022 and focused on empowering tech businesses across Africa. An admitted attorney with over 20 years of experience, she’s worked with multinational corporates, public sector and international tech clients across Africa and the Middle East. Passionate about innovation, championing women in tech and advising on regulatory compliance, emerging innovation, digital policy, privacy and data protection. She participates on several boards and fora driving inclusive digital development. Komeshni mentors tech entrepreneurs, contributes to local and international incubation programs and women in tech initiatives, internet governance and digital transformation. Her business has created jobs for 5 people to date.
Startup Story
Lebo Biko is the co-founder of Oya Foods, part of Oya Group, which champions women-led innovation in the agri-food value chain. Founded in 2020, Oya Foods produces African-inspired, shelf-stable dried foods using ingredients primarily sourced from women farmers and suppliers. The company’s mission is to reduce food waste and modernize indigenous food systems. With over 25 years of experience in strategy, marketing, and governance, Lebo is passionate about sustainability, inclusive growth, and driving meaningful change. Through Oya Group, she is helping build a future where women thrive, African food culture is celebrated, and innovation transforms food systems.
Startup Story
Hon. Tiguidanke Traore is the change-making founder of ToutesLeaders in Guinea, a non-partisan citizen movement committed to reinvigorating democracy through the power of female leadership. Its shared values are: social justice and entrepreneurship.She is a graduate of the ISSIC School of Journalism in Dakar, Senegal, specializing in Corporate and Social Communication. After gaining extensive experience in administration as an administrative employee for the municipality of Chaudfontaine in Belgium, she embarked on a business venture in 2010 by creating her own label, "COCOSTYLE," which promotes community living through inclusive fashion inspired by Afro-European cultures. She launched her own e-commerce business and participated in the civic engagement of the African diaspora by leveraging the rich cultural diversity in the Liège region (BELGIUM). She also invested internationally by opening her first showroom in Casablanca, Morocco. She has created jobs for 120 people through her business and organisation.
Startup Story
Valecia Sambo is the visionary founder of Daily Sambo Services, a South African-based company revolutionizing sustainable water solutions. With a proven track record as a seasoned entrepreneur, Valecia's business has been making waves in the industry since its inception in 2023. As a pioneering plumber, Valecia is breaking barriers in the male-dominated construction and plumbing sectors. Her commitment to empowering local communities is evident in her business, which employs seven individuals, including women from the surrounding areas.
Startup Story
Inez Ferreira is the founder of IF Property Solutions (Pty) Ltd in South Africa, a business with over 75 years of combined experience, and a trusted partner for all property-related services. This expert team excels in everything from building plans and town planning to architecture, engineering, and sectional title management, with clients’ glowing feedback speaking to the company’s commitment to excellence and quality. Inez launched the business in 2024, creating jobs for 8 people.
Startup Story
Nokuphila Gumede is the CEO and founder of Field Tech Environmental Solutions, a pioneering South African company that integrates advanced drone technology with precision agriculture. Since founding the business in 2021, she has led its growth, providing farmers with cost-effective, efficient, and sustainable solutions for crop management. Under her leadership, Field Tech has expanded to employ 10 permanent staff and deliver services such as pesticide spraying, fertilizer application, and farm mapping. A recognized leader, Nokuphila has won numerous awards, including the 2024 Green Youth Innovators Pitch, and was a finalist in both the Standard Bank EmpowerHer Awards and National Presidential Awards.
Startup Story
Pretty Kubyane, a multi-award-winning entrepreneur and Tech Lead, is the Co-Founder of eFama App, launched in 2023. Inspired by her late father’s business ventures, she began her entrepreneurial journey at six. Holding 20+ certifications in cloud computing, cybersecurity, and blockchain, she leads eFama in transforming Africa’s agricultural supply chain. Under her leadership, eFama has secured backing from major companies in the USA, UK, and South Africa, including banks and tech firms. Named a Rising Star in 2022, Pretty drives innovation and social impact across Africa, together with her team of 7 employees, supported by a strong network of industry experts, investors and advisors.
Startup Story
Adelia Nicole Tique Massangaie is the founder of Indico Fish Farm. EI in Mozambique, where she is currently setting up her Nile Tilapia Production and Processing Unit. She has a degree in Marine Biology from Eduardo Mondlane University and is currently studying for a Master's degree in Population and Development. Prior to starting her business, she worked as a Research Assistant at the Natural History Museum in the area of marine and aquatic animal collections and also as a Zootechnician at Machado Knowhow in the area of animal production. Her business plan, which focused on Nile Tilapia Production and Processing, was the winner of the Agora Emprega 2023 Program at the national level in Maputo Province.
Startup Story
Adeolu Adewumi-Zer is a passionate Afro-optimist, seasoned global strategist, and the author of "Afro-Optimism Unleashed: Scaling African Excellence to the Global Stage." With nearly 25 years of experience spanning four continents, she now channels her expertise into empowering African leaders and businesses as the Founder & CEO of ZER Consulting Africa (ZER), a purpose-driven Pan-African strategy and management consulting firm founded in 2023 and with a workforce of 8 people. ZER partners with development agencies, investment funds, and social ventures, providing strategic guidance for SME growth through their proprietary SCALE framework. Adeolu is a dedicated advocate for Africa’s development, championing financial inclusion, gender equality, and quality education while serving on impactful boards and inspiring global audiences.
Startup Story
Siyamthanda Maya is the founder of ZAS Petroleum, a licensed wholesaler of petroleum products specialising in imports of Crude, Diesel and Unleaded petrol, as well as exports of diesel and lubricants. She is a seasoned business professional in the energy sector with extensive experience in both Utility Management and the Oil and Gas sector. Siya is a personification of diligence, determination, and skill, attributes which have contributed to her current achievements. She has successfully founded and run two energy entities and led Multi-Billion-rand infrastructural programs. A big believer in credible skills transfer and development, Siya is a supporter of women skills development and community enablement. She holds a BTech in Electrical Engineering and an MBA from the University of Stellenbosch Business School.
Startup Story
Selusiwe Lukhele is an entrepreneur from Eswatini and the founder of Happiness Junction Cafe, an award-winning youth-owned business launched in 2021 and known for its warm hospitality and innovative offerings. A 2023 Entrepreneur of the Year Awards winner, Selusiwe was selected for the prestigious Mandela Washington Fellowship at the University of Texas at Austin, where she completed an intensive six-week program focused on business leadership, entrepreneurship, and networking with global change-makers.
Startup Story
Selam Wondim Gebremedhin is the founder of Gomida Solutions in Ethiopia, a gamified super-platform that seamlessly integrates gaming, brand engagement, and interactive experiences. The business, launched in 2024 and creating jobs for 11 people, develops hyper-casual games that entertain, educate, and reward players while providing brands, influencers, and developers with innovative ways to engage and grow their audiences. The platform transforms gameplay into impact—enabling users to play, learn, and earn within familiar social media and messaging ecosystems, eliminating the need for additional downloads.
Startup Story
Zenzile Silvia Mabitsela is the founder of Masana Generation Project in South Africa, a poultry farming business specialising in broiler chickens, crop production, and rabbit production. She is a leader and social entrepreneur, a farmer, and a public speaker, who likes to work with local communities. Zenzile is passionate about her work and has an openness to learning and implementation in her business. She registered the business in 2014 and started operations full-time in 2018.
Startup Story
Ronel and Dr Marli Jooste, two sisters and co-founders of PhysEQFiT Wellness & Leadership Development, a business focused on Transforming People. Transforming Workplaces, and Transforming Leaders. The name, PhysEQFiT, implies the importance of overall wellbeing, including Phys = physical wellbeing (health, fitness, nutrition, brain health, stress management, burnout), EQ = emotional wellbeing (personal mastery and growth, whole-brain thinking, neurocoaching, mental health, team dynamics, mediation etc, Fi = financial wellbeing, and FiT = all these aspects need to be in balance to enhance your overall performance, leadership capacity, wellbeing and lifestyle. The business was founded in 2015 and employs 5 people.
Startup Story
Adonia Mankou Yanate, founder of Shumukh Design, approaches design as both an art and a philosophy—one that shapes how people interact with space and, ultimately, with life itself. She seeks to craft environments that are not only functional and beautiful but also transformative. Her design language is deeply rooted in texture, textiles, and color, drawing from African narratives while embracing a universal human experience. With projects spanning South Africa and the DRC, Adonia is building a brand that aspires to redefine luxury in an African context, proving that design can be both deeply personal and globally resonant.
Startup Story
Ady Namaran Coulibaly is Co-Founder and Quality and Compliance Manager of Bolingo Consult, a language services company established in 2019, which currently has offices in Ghana and Rwanda and a 10-person strong workforce. Through Bolingo Consult, Ady supports organisations and businesses looking to engage populations in Africa in their mother tongues and expand their reach within the continent. Ady is an ardent promoter of African languages, having co-founded the African Languages Conference.
Startup Story
Anne K Rweyora is the founder of Smart Havens Africa, an impact-driven business launched in 2018 aimed at contributing to Uganda’s housing sector by helping low-income women to become home-owners. As a female civil engineer driven to positively change lives, Anne’s business stands out by offering an innovative, eco-friendly, and empowering pathway to homeownership for women-headed families.
Startup Story
Thelma Chimbganda is a dynamic entrepreneur and leader in e-commerce, supply chain, and logistics, with over five years of impactful experience across Africa. As the CEO of Beyond Borders Logistics Group in Zimbabwe, founded in 2020, she has guided the company to become a significant player in the industry, delivering practical solutions in first- and last-mile logistics, warehousing, freight forwarding, and supply chain management. Her leadership is characterized by a focus on tackling industry challenges, enhancing operational efficiency, and continuously improving services to meet the unique needs of clients and stakeholders.
Startup Story
Kim Williams is an award-winning top interior designer and behaviour strategist based in Cape Town. With a unique approach that blends creative and behavioural strategies, Kim transforms spaces to positively impact people's lives. Her work spans residential and commercial projects, earning international recognition. Kim is also an inspiring public speaker and author, known for her commitment to mindfully design purpose-driven environments that shape lives.
Startup Story
The Professional Mind Resilience Institute, empowers legal practitioners to attain unparalleled excellence, find balance in their personal lives, and transcend the boundaries of traditional legal practice in South Africa. The business, which launched in 2024, is on a mission is to enhance cognitive abilities, personal resilience, and professional expertise through comprehensive courses and workshops tailored specifically for legal professionals.
Startup Story
Nonkululeko Williams is the founder and CEO of Luminous Era, a South Africa-based skincare brand dedicated to addressing the unique skincare needs of individuals with diverse skin tones, focusing on effective solutions for issues such as sunburn, aging, hyperpigmentation, and uneven skin tone. Her vision is to expand the brand internationally and tap into the pan-African market. With over six years of entrepreneurial experience, Nonkululeko has dedicated herself to researching the skincare industry, identifying her target market, and honing in on her passion and niche.
Gadifele Moeng is the founder and ceo of Future Leaders Academy in South Africa, a business launched in 2017 and focused on empowering young people to find their voice and gain confidence through public speaking and storytelling. She is passionate about developing the next generation of leaders and inspiring others to overcome their fears and shine.