• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter

July 27, 2025 Melanie Hawken

Fiona Soutter

Book Review

Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter is not just another business book. Most focus on strategies and tactics. This one rewires the woman behind the business—so your growth is aligned, sustainable, and actually feels good.


Do you feel exhausted from chasing success that never feels like enough? Are you secretly battling burnout, impostor syndrome, or self-sabotage—even as your business grows? Do you wonder why the wins still leave you feeling disconnected, overwhelmed, or stuck? If you’re nodding yes, Women Entrepreneurs Rewired to Rise by Fiona Soutter will meet you exactly where you are—and guide you into the inner transformation you didn’t know you needed.

In this empowering book, entrepreneur and mentor Fiona Soutter shares the deeply personal journey that helped her build a 7-figure business—not by pushing harder, but by healing the hidden patterns that were holding her back. With neuroscience-backed insights, practical tools, and grounded daily habits, you’ll finally understand how to rise from within.

5 Common Myths That Keep Women Entrepreneurs Stuck:

  • “If I just work harder, I’ll finally feel successful.”

  • “Once I hit that next milestone, I’ll feel confident.”

  • “I have to choose between being heart-led and being profitable.”

  • “Everyone else has it figured out—what’s wrong with me?”

  • “If I slow down, I’ll fall behind.”

The truth? These myths keep even the most ambitious women stuck in cycles of burnout, doubt, and overdrive. But once you see them for what they are, you can finally start building success on your own terms.

Inside, You’ll Learn How to:

  • Break the cycle of burnout—and build a business that energizes you instead of draining you

  • Silence your inner critic and finally feel worthy of the success you’ve already earned

  • Spot the sneaky ways impostor syndrome hides in overachievement—and how to shut it down for good

  • Rewire limiting beliefs at the root, so you stop sabotaging the very things you say you want

  • Shift from hustle to harmony—without losing your ambition (or your income)

  • Design powerful habits that align your energy and mindset—so your business flows, not fights

  • Recognize trauma responses masquerading as “productivity”—and learn what to do instead

  • Set strong, unshakable boundaries—without guilt or second-guessing

  • Reconnect with your feminine power—and use it as a leadership strength

  • Lead with both power and softness—and build a business that feels like home, not a battlefield

Think this is just another mindset book? Think again. This is for high-achieving women who’ve already done the courses, listened to the podcasts, hit the milestones—and still feel stuck. Inside, you’ll find not just insight, but practical tools, emotional rewiring techniques, and exercises to shift your inner state and unlock the aligned success you’re meant for.

Author Quotes

It wasn’t long before I realized that while learning business strategies and tactics was straightforward…the success of my business was less about what I was doing and more about who I was being.

You don’t need more hustle. And you don’t need more tactics. You need to rewire the woman behind the business.

The real block isn’t what you are doing - it’s how you’re wired. This book doesn’t just give you tools, it transforms how you show up, think, feel, lead…and rise.

About the Author

Fiona Soutter's journey into the neuroscience of self-love and transformational leadership began unexpectedly after a life-altering car accident in 2014. While navigating chronic pain and recovery, Fiona realized that true healing required more than traditional methods-it demanded a profound understanding of the connection between mind, brain, energy, and lasting personal change.Her quest led her deep into the study of quantum physics and neuroscience. Through this work, she learned how to break free from self-sabotaging patterns, rewire limiting beliefs, and step into her highest potential.This transformation sparked not only personal breakthroughs but entrepreneurial success. In 2020, Fiona launched an e-commerce business that scaled to seven figures within 18 months-an achievement she attributes as much to inner work as to business strategy.Today, Fiona brings together 20 years of teaching, coaching, and mentoring experience, entrepreneurial insight, and her passion for personal growth to empower others. Her writing makes complex concepts from neuroscience, quantum biology, and ancient wisdom accessible and practical. Fiona is the author of Rewiring Self-Love and Women Entrepreneurs Ready to Rise. Through her books, mentorship, and speaking, Fiona helps individuals break free from subconscious patterns, reconnect with their true selves, and create extraordinary lives-both personally and professionally.Her mission is to bridge science and soul, offering tools and inspiration for those ready to rise beyond limitation and live their fullest potential.

www.linkedin.com/in/fiona-soutter


Why LoA loves it…

Sometimes as women entrepreneurs, we can become victims of our own self-sabotage, thinking we are not good enough, not qualified enough, not experienced enough, to make a success of our businesses. But it doesn’t have to be a constant battle with ourselves, our sense of imposter syndrome, and our lack of confidence. In her book,  Women Entrepreneurs Rewired To Rise, Fiona Soutter provides practical tools and insights that will help you to emotionally rewire your thinking, shift your inner state and unlock the aligned success you’re meant for. This is a really good book to read if you need to break those self-doubting habits and really work on achieving the success you are looking for. — Melanie Hawken, founder & ceo, Lionesses of Africa

In Essential Tags Books
← Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeepingWhat we're loving this week →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing
Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing
Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Oryx Desert Salt

Sustainable salt and pepper…At Lionesses of Africa, we are passionate about supporting  sustainable brands, and a great example is Oryx Desert Salt, founded by Samantha Skyring in South Africa. This growing Image of the Day / Reform Studio

Sustainable fashion accessories…We love showcasing women business innovators, so this morning we are featuring the work of sustainable lifestyle brand, Reform Studio, an inspirational eco-focused manufacturing Image of the Day /Femi Handbags

Full Bloom Style…Add a touch of summer florals to your wardrobe with one of the beautiful new Bloom handbags from Femi Handbags in Nigeria, founded by Femi Olayebi. With their eclectic pops of colour, there&rsq Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Drienie Botes, an entrepreneur empowering women to achieve economic independence through beekeeping
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.