• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

5 Steps to Be More Articulate

February 10, 2024 Melanie Hawken

by Laura Camacho

At least 80% of what we do, probably 99%, is communicating. We ask people to buy things, do things, approve budgets, make changes, show up, and go here, instead of there. Being articulate is an asset you can cultivate.

What does it mean to be articulate? Ah, according to dictionary.com it means having or showing the ability to speak fluently and coherently, or as a verb, to express an idea or feeling fluently and coherently.

I would say that's a low bar for those of you reading this. Most high performers want to be pithy, witty, clear, likable, interesting, and intelligent. A lot of times people tell me they want to come across as intelligent. You already are extremely intelligent, so you don't need to worry about that.

Emotional connection is key. If people don't connect with you, they will not hire you. There has to be emotional connection. So yes, you want to have an intelligent point of view and connect at a human (emotional) level.

Here are your 5 steps to being more articulate this year:

Speak up:

Practice your articulation by

speaking up more often in various settings. The first thing to focus on is being clear in what you are saying. If you’re not sure, ask questions.

Sell it before you tell it:

Highlighting the importance of providing reasons for others to listen, emphasize the benefits of your message before delivering it. That incentives your audience to listen!

Structure:

People can more easily follow a clear structure in

communication, emphasizing a beginning, middle, and end. One easy structure is the Rule of 3. Simply condense your message into three points and number them.

Sizzle:

A "sizzle file" is simply a collection of interesting words and expressions that add personal flair. To start your own sizzle file simply set up a page where you copy words and phrases that you find attractive. My sizzle file includes “avalanche,” “wildly untalented,” and “black tie optional.”

Slow down:

Slowing down speech automatically sounds more intelligent. It’s easier to follow and people are less likely to tune out.

Pick one of these and work on it for two weeks. Then add another. Start your sizzle file. You’re already becoming more articulate!

www.speakupwithlaura.com


Laura Camacho, MBA, PhD, PMP, is an executive coach, trainer and speaker who opened Mixonian Institute in 2009 to rid the world of boring business communication. She has created innovative training programs for local and international companies, related to leadership effectiveness, excellent feedback, growth mindset and emotional intelligence. Multilingual, Dr. Camacho’s career highlights include facilitating The Seven Habits of Highly Effective People (in Spanish,) being editor of the leading management newsletter in Venezuela. For 10 years she taught communication classes at ECU and College of Charleston. www.speakupwithlaura.com

 

More articles by Laura

Featured
5 Powerful Questions for Specific Situations
Aug 11, 2024
5 Powerful Questions for Specific Situations
Aug 11, 2024
Aug 11, 2024
3 Non Verbal Communication Tips for Making a Confident Impression
Jul 3, 2024
3 Non Verbal Communication Tips for Making a Confident Impression
Jul 3, 2024
Jul 3, 2024
Know Your ABCs of Influence
Mar 25, 2024
Know Your ABCs of Influence
Mar 25, 2024
Mar 25, 2024
5 Steps to Be More Articulate
Feb 10, 2024
5 Steps to Be More Articulate
Feb 10, 2024
Feb 10, 2024
Build Everyone’s Thinking Skill
Mar 26, 2023
Build Everyone’s Thinking Skill
Mar 26, 2023
Mar 26, 2023
Your Winning Elevator Pitch
Mar 8, 2023
Your Winning Elevator Pitch
Mar 8, 2023
Mar 8, 2023
The four R’s to write more valuable emails
Dec 22, 2022
The four R’s to write more valuable emails
Dec 22, 2022
Dec 22, 2022
To get different outcomes ask different questions
Nov 27, 2022
To get different outcomes ask different questions
Nov 27, 2022
Nov 27, 2022
Successful Pitching to the C-Suite (and other scary audiences)
Sep 11, 2022
Successful Pitching to the C-Suite (and other scary audiences)
Sep 11, 2022
Sep 11, 2022
Confident Communication Checklist
Jul 17, 2022
Confident Communication Checklist
Jul 17, 2022
Jul 17, 2022
27 Useful Facts About Communication
Jul 3, 2022
27 Useful Facts About Communication
Jul 3, 2022
Jul 3, 2022
In Guest Blog Tags Laura Camacho, Communication Skills
← Leveraging Technology for Business SuccessLearning to find joy inside yourself →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCAST

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic
Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.