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Aligning Work With Your Strengths

February 26, 2023 Melanie Hawken

by Kathy Mann

I burnt out in a spectacular fashion a few years ago. It broke my life dramatically and the experience took me by surprise. It acted as a catalyst to evaluate why I got so sick and what was wrong with my life. Of course, burnout is usually multifaceted and doesn’t have one simple source. I believe that one of the contributing factors was that my work was not aligned to my strengths.

At the time I burnt out, I was Managing Director of a small business which was struggling. In my analysis of my burnout sources, I went back to the psychometric tests I had done when I worked in the corporate world. I looked at the aspects that made me unique and my natural talents that I could bring to an organisation and the people I work with.

I also did a brain profiling exercise which helped me to realise that my top strengths were around strategic thinking and building a vision. These are good qualities for the leader of a business. However, most of my day was spent doing accounting and cold calling – activities that do great harm to a creative introvert.

I built a vision and strategy for the business but it was taking a long time to come to fruition. I got tangled up in the daily grind, trying to save the business money by doing many of the necessary functions myself. I realised that I would have been a better leader if I had outsourced my areas of weakness to a specialist, and allowed myself to focus on the bigger issues.

It’s often tempting to work on our weakest areas in order to be a ‘well-rounded’ or ‘balanced’ person. It’s far better to polish your strengths. Years ago, a mentor told me that it’s much better to have an unbalanced profile because it makes us a specialist. He said that no-one great was ever perfectly balanced. We are all born with unique gifts that make us valuable. Skills and knowledge can be developed over time and are also valuable and worth investing in. But the things that we find easy or that come naturally to us, are often areas where other people struggle.

Fast forward a few years, with lots of recovery and introspection, and here I am in a position where I am using my strengths to the full. My work is aligned to my leadership style, my interests and passions. I’m not bogged down by things that are tough for me, things that require me to dig deep when life is already so taxing. I’m able to shine and to bring creative solutions to the teams I work with. I’m much happier and I’m appreciated by the people around me, just for doing the things I find normal.

The link between happiness and using our strengths is backed by research. Shawn Achor writes, in The Happiness Advantage, “When 577 volunteers were encouraged to pick one of their signature strengths and use it in a new way each day for a week, they became significantly happier and less depressed than control groups.”

If you are feeling exhausted and like you’re swimming upstream constantly in your work environment, I’d recommend identifying your natural strengths. There are many online evaluations, many of which are free. You could also ask your loved ones what you’re best at, giving your third-party input about what makes you valuable. If you’re able to blend these talents into your work or even your leisure time, your life will be much richer.


Kathy Mann is an author and speaker with a special interest in stress management. She is passionate about guiding people towards their best lives possible in harnessing their strengths and innate talents. She offers a stress re-framing service, which shifts beliefs to be more constructive around stress. She does this by educating her clients about the variety of stress responses that exist and how we can benefit from them. Kathy's books Avoiding Burnout and Harnessing Stress are available at major retailers and online at Amazon. She is a wife and mother of two beautiful daughters and lives in Johannesburg, South Africa. 

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In Guest Blog Tags Kathy Mann, Self-development
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

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Retang Phaahla, a pioneer for South Africa’s indigenous teas
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Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

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Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
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Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

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Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
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Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

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Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
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The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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