• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

A Career or Business Pivot 

October 11, 2020 Melanie Hawken
pablo-1114.png

by Kathy Mann

I love learning. It’s part of who I am and I’ve realized that life does not seem right unless I’m expanding my knowledge or skills in some way. It’s easy to satisfy this need in a full-time job and as an entrepreneur as there are always opportunities to create new offerings and collaborations.

However, COVID-19 has changed the dynamic of my work, as I’m sure it has for many self-employed people. I’m a writer and speaker with a passion for stress. I used to attend many networking functions and I had opportunities to do speeches and sell my books at these events. In the past six months, I’ve done some speaking online but it’s not really the same and it doesn’t translate into sales in the same way it did before. 

As much as I’ve often felt overwhelmed by my ‘to do’ list, it is now shrinking to almost nothing and it’s terrifying. With the free time I’ve had with few work commitments, I’ve applied much of my energy to supporting my children with the shift to online learning. Now that they are returning to school, I have to make some important decisions. Do I try to resurrect my former path or do I take this opportunity to pivot my career? 

Brain profiling expert Heleen Cronje has some interesting things to share about entrepreneurial brains. She says that we need a new challenge about every eighteen months and we will seek change if we aren’t sufficiently stimulated. We feel a sense of boredom with the work we’ve been doing for a while and a restlessness for growth. This could lead to rash behaviour like closing down a business or having a radical haircut.

Heleen advises that we rather read a book about a subject that interests us or sign up for an online course to learn something new. We are simply seeking to make a change to satisfy our brain’s yearning for stimulation. If we meet this need by learning or creativity, we lessen the frustration that accompanies it. Perhaps it’s time for a new hobby or creating something fun like a blanket, a painting or writing an article might suffice.

Life might have been quite boring stuck at home for several months when we are used to a full calendar, meeting people and making things happen. I’ve used the time to clean up an accounting mess that was bothering me, to sort out family photographs and to clear clutter from my home and my life. I’m at a point now where I’m ready to start a new chapter. 

It’s common knowledge that we will have many careers by the time we retire. These careers may be aligned to an overarching life goal that we hold or they may be completely different. I know of a few people who have changed paths as a result of the pandemic, either through greater insight of what they want out of life, or out of financial necessity. We need to take great care when making decisions at these times of restlessness to ensure that we don’t end up in situations that we regret and cannot unravel. 

I’m taking Heleen’s advice and I’m focusing on what I love the most – writing. I have a few books in mind and I’m sure that I can make great progress on them in the coming months when my children are out of the house all morning. I’m not making any sudden irreversible decisions and I’ll apply myself to some online learning and progress on goals that have meaning for me. One never knows what opportunities await from unexpected places. One can only remain curious and be open to what emerges through this path of learning.


Screenshot 2020-06-27 at 18.29.42.jpg

Kathy Mann is an author and speaker with a special interest in stress management. She is passionate about guiding people towards their best lives possible in harnessing their strengths and innate talents. She offers a stress re-framing service, which shifts beliefs to be more constructive around stress. She does this by educating her clients about the variety of stress responses that exist and how we can benefit from them. Kathy's books Avoiding Burnout and Harnessing Stress are available at major retailers and online at Amazon. She is a wife and mother of two beautiful daughters and lives in Johannesburg, South Africa. 

More articles by Kathy

Featured
Aligning Work With Your Strengths
Feb 26, 2023
Aligning Work With Your Strengths
Feb 26, 2023
Feb 26, 2023
It takes courage to be yourself
Oct 15, 2022
It takes courage to be yourself
Oct 15, 2022
Oct 15, 2022
Manage expectations to manage stress
Aug 26, 2022
Manage expectations to manage stress
Aug 26, 2022
Aug 26, 2022
Perseverance is not always the answer
Jul 10, 2022
Perseverance is not always the answer
Jul 10, 2022
Jul 10, 2022
Follow Your Bliss
Jun 18, 2022
Follow Your Bliss
Jun 18, 2022
Jun 18, 2022
Are you Co-dependent?
May 22, 2022
Are you Co-dependent?
May 22, 2022
May 22, 2022
Firebreak
May 13, 2022
Firebreak
May 13, 2022
May 13, 2022
Laughter as medicine
May 1, 2022
Laughter as medicine
May 1, 2022
May 1, 2022
Focus on Strengths, Partner for Weaknesses
Mar 12, 2022
Focus on Strengths, Partner for Weaknesses
Mar 12, 2022
Mar 12, 2022
How Strong are your Boundaries?
Jan 30, 2022
How Strong are your Boundaries?
Jan 30, 2022
Jan 30, 2022
Best Possible Future Self
Dec 19, 2021
Best Possible Future Self
Dec 19, 2021
Dec 19, 2021
My traumas made me better
Oct 3, 2021
My traumas made me better
Oct 3, 2021
Oct 3, 2021
In Guest Blog, Business Unusual Tags Kathy Mann, BU Pivoting
← 21 Income-generating ideas Quote of the Day by Sylvia Walker →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.