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Use your values to guide decisions

May 5, 2023 Melanie Hawken

by Lionesses of Africa Operations Department

Groucho Marx once said that one should learn from the mistakes of others, adding: “You can never live long enough to make them all yourself.” As usual, there is so much truth in humour.

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In Team Lioness Tags Values
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Quote of the Day by Thiitu Karega

September 17, 2020 Melanie Hawken
Thiitu Karega, founder, Binti Naturals, (Kenya)

Thiitu Karega, founder, Binti Naturals, (Kenya)

“Our desire is to give value to our customers and remind them that Africa has always valued its natural beauty which we must reclaim.”

Thiitu Karega, founder, Binti Naturals, (Kenya)

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Quote of the Day by Tapiwa Matsinde

July 9, 2020 Melanie Hawken
Tapiwa Matsinde, founder of atelier 55 (UK)

Tapiwa Matsinde, founder of atelier 55 (UK)

“Now more than ever is the time to stand firm in your values. Our values are like roots, they provide a firm foundation that enables our businesses to grow and flourish.”

Tapiwa Matsinde, Founder, atelier 55 (UK)

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Now is the time to stand firm in your values

May 3, 2020 Melanie Hawken
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by Tapiwa Matsinde, Atelier 55

There is a lot of advice coming at us right now. As entrepreneurs having to adapt in this time of crisis, we are being asked to read this, watch that, do this or buy that. And taking in all the information can at times be overwhelming. Understandably in this time of uncertainty, you want to shore up your business for what comes next but as you read, watch or listen are you considering what all this information means for you and your business’ future.

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In Guest Blog, Business Unusual Tags Tapiwa Matsinde, Values
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Entrepreneur Advice from Annabel Biggar-David: Keep your values

April 3, 2020 Melanie Hawken
Annabel Biggar-David, founder of Organico (South Africa)

Annabel Biggar-David, founder of Organico (South Africa)

Keep your values….

"Keep your circle small and find your ‘tribe’ that celebrates the magnificent goddess that you and they are. Be a woman other women can trust. Keep your values front and centre as business integrity goes a very long way.”

Annabel Biggar-David, founder of Organico (South Africa)

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In Entrepreneur Advice Tags Values
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Entrepreneur Advice from Ursula Pais: You need to find solutions

March 19, 2020 Melanie Hawken
Ursula Pais, founder of KA DA TERRA SUPERMERCADOS, LDA (Mozambique)

Ursula Pais, founder of KA DA TERRA SUPERMERCADOS, LDA (Mozambique)

You need to find solutions….

“Your brand must nurture a unique strength … a healthy culture based on your company Values. You must include the value of Entrepreneurship. What does this mean? Creativity and innovation, must be at the core of your business. Problem solving, taking ownership, and responsibility for outcomes – as we tackle the current crisis, we need to have solutions.”

Ursula Pais, founder of Ka Da Terra Supermercados, LDA (Mozambique)

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In Entrepreneur Advice Tags Values
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Quote of the Day by Paula Quinsee

February 4, 2020 Melanie Hawken
Paula Quinsee, a South African Entrepreneur, Coach, Speaker, Mentor, and Author

Paula Quinsee, a South African Entrepreneur, Coach, Speaker, Mentor, and Author

“Our values will always be reflected in our actions and behavior hence the cliché - actions speak louder than words.”

Paula Quinsee, a South African Entrepreneur, Coach, Speaker, Mentor, and Author

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In Quote of the Day Tags Values
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Entrepreneur Advice from Kristine Pearson: You need a compass

November 7, 2019 Melanie Hawken
Kristine Pearson, founder of Lifeline Energy

Kristine Pearson, founder of Lifeline Energy

You need a compass….

“First, define and embrace your values and goals. They must align with those of your organization and you must stick to them. You cannot imagine the curve balls that will get thrown at you along the way - often when you least expect it. You need a compass and your values are just that.”

Kristine Pearson, Founder & Chief Executive of Lifeline Energy

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In Entrepreneur Advice Tags Kristine Pearson, Values
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Own your values

November 3, 2019 Melanie Hawken
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by Lori Milner: author, entrepreneur, thought leader and founder of Beyond the Dress

When we think about the word values – we tend to think of a poster inside corporate companies – ‘we value team work, trust, innovation’ – blah blah! Hopefully these values get brought into company culture and it forms the basis for how decisions are made, what to focus on and how to live the company brand. If they don’t – they live on the wall as a reminder of what they could choose to become.

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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