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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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My CV of Bustle: How Divorce, Autism and Burnout Trained Me for World Domination

October 3, 2025 Melanie Hawken

by Marilize Jacobs

If you’d told me fresh after varsity that my greatest professional qualifications in my mid-30s would be earned not in an office, but on the floor of a paediatric therapist’s room and in divorce court, I’d have cried. In 2017, I was deep in the “triathlon of overwhelm”: navigating my son’s autism diagnosis, a marriage ending, and a body screaming with adrenal fatigue. I was a shell, crying over spilt milk because the spilt milk felt like the final, cruel joke.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset, Resilience
Comment

73% of Companies Confuse PR and Reputation Management. Here’s Why It Backfires.

June 1, 2025 Melanie Hawken

by Marilize Jacobs

According to a 2024 PwC study, 73% of executives mistakenly use Public Relations (PR) and Reputation Management interchangeably. A confusion that costs companies an average of $2.4M per crisis in lost revenue and recovery. The difference? Hard data tells the story: PR succeeds when visibility climbs (e.g. media mentions rise by 40%). Reputation management succeeds when risk drops (e.g. negative search results fall by 65%).

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In Guest Blog Tags Marilize Jacobs, Brand, Management Advice
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The Bittersweet Symphony of AI and Humanity in Your Brands’ Colour Therapy

March 11, 2025 Melanie Hawken

by Marilize Jacobs

Colour therapy in branding is the strategic use of colours to evoke emotions, influence perceptions, and shape consumer behavior through your marketing and brand identity. It is rooted in colour psychology, which studies how different colour hues (shades) affect human emotions, decisions and associations.

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In Guest Blog Tags Marilize Jacobs, Brand
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Chroma-preneurship: The Secret Palette of Business Success

July 3, 2024 Melanie Hawken

by Marilize Jacobs

Imagine stepping into an office that instantly calms your nerves, or presenting your brand in a way that speaks volumes without saying a word. This is the subtle, yet powerful impact of color psychology or chroma-preneurship, a concept not widely recognised in traditional vocabulary, representing the ingenious application of colour psychology to entrepreneurial endeavours.

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In Guest Blog Tags Marilize Jacobs, Brand
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How smart are you?

February 18, 2024 Melanie Hawken

by Marilize Jacobs

This question is usually answered by referring to IQ, test scores and grades. Yet, in business (and life) I believe street smarts – i.e., social and emotional intelligence as well as resilience (also referred to as SQ, EQ and AQ)– are just as important (if not more) than book smarts.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Burnout In the Modern Workplace: Are you tired of feeling tired?

December 23, 2023 Melanie Hawken

by Marilize Jacobs

Do you constantly feel exhausted? Do you struggle with sleep? Do you feel that you are not coping at work? Do you generally feel unwell; perhaps even battling high blood pressure, frequent headaches and stomach issues such as cramps and diarrhoea? You might just suffer from burnout, a condition now officially recognised by The World Health Organisation (WHO).

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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I want to tell you two things: I like you! I know how you feel!

November 19, 2023 Melanie Hawken

by Marilize Jacobs

I want to tell you two things: I like you! I know how you feel! Those are words we ALL need to hear more often. I often wondered if there was a “science” to being more likable and develop rapport with people, thereby making them feel that you like and understand them and ensure the feeling is mutual. That is exactly where the Emotional Quotient (EQ), also known as Emotional Intelligence (EI), plays a crucial role.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Get To Know Your Adversity Quotient

November 4, 2023 Melanie Hawken

by Marilize Jacobs

Resilience is an intelligence that can help founders overcome hardship.

Exhaustion has overtaken me, and I’ve grown weary of the incessant buzz surrounding artificial intelligence, or AI, and the health risks of air fryers. Don’t get me wrong, AI is remarkable. But I long for conversation that delves into the less chartered human territory: How people think and behave.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
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Working to be happy and happy to be working

October 13, 2023 Melanie Hawken

by Marilize Jacobs

Being a single mom of twins is a full-time job. So is running my own business. This is what I do for a living and for the last couple of years I have been on a quest to feel truly at peace with my daily actions. I wanted to derive happiness from the fact that I was my own boss and had the freedom to live my life accordingly. In a nutshell: I wanted to be happy at work. Really happy.

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In Guest Blog Tags Marilize Jacobs, Entrepreneurial Mindset
Comment

Tech FoundHER AFRICA CHALLENGE


CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day /  Lunar

Summer kaftan reinvented…We have always been big fans of Lunar in South Africa, the stylish sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / The Joinery

The Laptop Pouch…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric
Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong’ Eve 2 Collection’ designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
Image of the Day / Pichulik

Statement earrings… Introducing Earrings from the Mamatongue Collection by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories, in collaboration with Italian designer Matteo Ci
Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day /  Lunar

Summer kaftan reinvented…We have always been big fans of Lunar in South Africa, the stylish sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / The Joinery

The Laptop Pouch…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric Image of the Day / Margaux Wong

Sustainable statement jewellery…We love the strong’ Eve 2 Collection’ designs of the hugely talented Margaux Rusita, founder of Margaux Wong in Burundi. This international, multi-cultural jewellery Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day / Pichulik

Statement earrings… Introducing Earrings from the Mamatongue Collection by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories, in collaboration with Italian designer Matteo Ci

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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