• Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Tech FoundHER Africa Challenge
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

There is no Virtue in Over-functioning: Ask for Help

April 21, 2024 Melanie Hawken

by Safiyyah Boolay-Jappie

Something I am stepping into more and more is Deservingness. My Deservingness muscle is still ridiculously underdeveloped. I strained this very weak muscle twice this morning before my feet even touched the ground. Thankfully, it is a lens with which I am training my mind to observe myself and the interactions and experiences I live through each day.


A lingering question I have is why is it so difficult for so many of us to ask for help? It’s not pride so far as I can tell. Some days ago, I had a session with my client; let’s call her Mary. Mary’s life is a busy one. She Juggles the roles of mother, wife, business owner, manager, woman, daughter, chef, home executive, personal shopper … and a host of others.

Mary prefers to do everything herself. She will delegate reluctantly, if at all; and asking for help fills her with dread because she assumes she will then have to clean up other people’s mistakes and shoddy work. She plays a strong All-or-Nothing game, wanting everything done right or not at all. Her measure of ‘right’ is a mystery not even she can solve. We chuckle about this, but not in a funny-haha kind of way. Our chuckle is pregnant with grief and sorrow.

Mary is a successful business owner, and her business has afforded her many conveniences and a number of life’s luxuries, she had never considered possible for her. Mary has a good marriage, and her children are good humans that she is extremely proud of. Idyllic right?

But Mary is so exhausted and drained, that she is unable to truly connect with all that she has accomplished and in some unintelligible way, she is resentful of it. Mary says her exhaustion is exhausted. Her inner voice is harsh, severe, unrelenting and it’s taking its toll on her. There is no space for her to rest, and whenever she closes her eyes, her brain fires up and leaps around with unceasing chaos.

Ostensibly, there is no space to trust others to delegate to, and there is definitely no space to simply enjoy being a woman, and to celebrate herself and her life. Mary sought out a coach to better organise herself, to become more efficient. Taking some overload off her shoulders and reevaluating the importance and priority of what consumes her was not a consideration for her.

As our session progressed, Mary realised that she couldn’t go on like this any further; that it was time to allow other people, including family members and employees, to help her. She realised sadly that they wanted to help her. She also realised that she really wanted their help. But deep inside of her there was force resisting their overtures. A compulsion.

This is the first step. This awareness is a gateway to letting go of the resistance, the guilt, and the resentment. And the exhaustion. This is a first step to Self-compassion, Self-Care, Self-Love, and Deservingness. We’re still at baby steps. But the direction is promising.

Sometimes, this is best. Small, manageable, and consistent steps. Steps your brain can accept and cooperate with rather than rebel against. I have hope for Mary. I have hope for me. And what about you? Do you ask for help, or do you throw yourself on the altar of over-functioning? How do you feel what you ask for help?

How can I help?


Safiyyah Boolay-Jappie is a life coach, based in South Africa. She helps high achieving, ambitious women to create impactful careers without sacrificing their well-being, themselves, their relationships, and quality of life. She helps women to beat burnout and to thrive. Having worked in the corporate world for 20 years, most of these in complex leadership roles whilst raising two children, she understands the demands being juggled by professional women, both in their professional and personal lives. Today, she wants to share those learnings with other women through her personal coaching and training.

More articles by Safiyyah

Featured
There is no Virtue in Over-functioning: Ask for Help
Apr 21, 2024
There is no Virtue in Over-functioning: Ask for Help
Apr 21, 2024
Apr 21, 2024
Needing People Is Healthy
Apr 12, 2024
Needing People Is Healthy
Apr 12, 2024
Apr 12, 2024
Confusion, Frustration and Breakthrough go hand-in-hand
Mar 18, 2024
Confusion, Frustration and Breakthrough go hand-in-hand
Mar 18, 2024
Mar 18, 2024
The Miracle of Synchronicity
Mar 17, 2024
The Miracle of Synchronicity
Mar 17, 2024
Mar 17, 2024
5 Keys to Unlocking Resilience
Mar 9, 2024
5 Keys to Unlocking Resilience
Mar 9, 2024
Mar 9, 2024
6 Ways to Optimise Your Well-being
Mar 2, 2024
6 Ways to Optimise Your Well-being
Mar 2, 2024
Mar 2, 2024
Overcome your Recency Bias
Dec 18, 2022
Overcome your Recency Bias
Dec 18, 2022
Dec 18, 2022
Breathe
Sep 4, 2022
Breathe
Sep 4, 2022
Sep 4, 2022
Aligning your life with what feels like purpose to you
Jul 22, 2022
Aligning your life with what feels like purpose to you
Jul 22, 2022
Jul 22, 2022
Exercise your Super Power
Jul 10, 2022
Exercise your Super Power
Jul 10, 2022
Jul 10, 2022
Create your underlying theme
Jun 26, 2022
Create your underlying theme
Jun 26, 2022
Jun 26, 2022
Be Fascinated With Yourself
Jun 18, 2022
Be Fascinated With Yourself
Jun 18, 2022
Jun 18, 2022
In Guest Blog Tags Safiyyah Boolay-Jappie, Entrepreneurial Mindset
← Addressing the Confidence GapA Skills-Focused Workplace Model, The Future of Work →

Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCASTS

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.

Lioness Radio Show: Five Mozambican women entrepreneurs share their experiences of building successful green businesses and creating green jobs for local people. From an environmentally-friendly, high-impact skincare brand, to an innovative green transportation business transforming marine waste into bicycles, these Lionesses are making waves in Mozambique. Listen to their stories, learn from their experiences, and be inspired by their tenacity.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri
Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu
Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c
Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / Mash. T Design Studio

Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Isabel Mandofa, a Mozambican woman entrepreneur building a successful, high-impact agri-food business
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business

Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.