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Lionesses of Africa

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The Most Common Entrepreneurial Mistakes and How to Avoid Them by Lisa J. MacDonald

August 11, 2023 Melanie Hawken

Lisa J. MacDonald

Book Review

Author and business coach, Lisa J. MacDonald, in her new book The Most Common Entrepreneurial Mistakes and How to Avoid Them, believes that we all want to be in charge of our own lives. But her question is what happens when the game of business keeps changing? How can you successfully find new clients, beat the competition, and do it on a shoestring budget? Lisa’s new book shows you how, and at the same time,  avoid making the usual mistakes along the way.

Lisa J. MacDonald has coached 1000s of business owners for over 25 years, has a PhD in the school of hard knocks, and is the mother of eight. In her new book, The Most Common Entrepreneurial Mistakes and How to Avoid Them, she uncovers proven cutting-edge business principles to quickly shift entrepreneurs from overwhelm and confusion to confidently fulling their vision sustainably.

You will learn the following:

  • Charge what you're worth and get the revenue you deserve.

  • Attract the right clients over and over again.

  • Unleash business possibilities hidden in your network.

  • Uncover the key trends in your industry to keep you ahead of the competition.

  • Bounce back strong and robust no matter the changes in the market.

Your successful business is waiting for you. You don't have to go at it alone. Get this state-of-the-art research-based step-by-step guide by Lisa J MacDonald that will show you exactly how to get unstuck, attract your best clients, and fulfill your vision.

Author Quotes

Fear is a part of being an entrepreneur. Entrepreneurs take risks, with no guarantees. If you see fear as part of the learning process and continue to stay in action, adjusting with the knowledge you gleaned, fear will serve as a positive motivator.

What the successful entrepreneur knows is the results they produce running their business starts and ends with them and that means there is always something that they can do about the outcomes they are producing.

The only sure thing in entrepreneurship is risk. When an entrepreneur seizes onto an idea, a dream, and pursues it to make it a reality, there is no guarantee they will make it. It is scary taking the leap, risking finances, reputation, and time for an idea.

About the author

Lisa J MacDonald is known as the Step It Up Queen. She is on a mission to empower entrepreneurs, knowing they will better the world. Her book, The Most Common Entrepreneurial Mistakes, will be taught in MBA programs worldwide. She coaches thought leaders to write and publish their transformative books. As a result of her work, clients have more profits, more clarity, and more fun. On a personal note, because of her dyslexia, she struggled to learn to read when she was younger and was told she would never publish. She just signed a contract for her 32 books. She writes under many pseudonyms.

https://www.stepitupqueen.com/


Why LoA loves it…

Let’s face it, we have all made mistakes along our entrepreneurial journeys, it’s part of the learning journey we have to go on in order to achieve eventual success. But what if there is a smarter learning journey, one where we learn how to avoid making The Most Common Entrepreneurial Mistakes. Author and entrepreneur Lisa J. MacDonald in her new book shows us how. This is a great read for all those women business builders who want to learn from the mistakes others have made, and just get smarter and wiser about how they travel their own journeys. Lisa’s book is a really practical and useful book for women entrepreneurs who want to keep their mistakes to a minimum. — Melanie Hawken, founder & ceo, Lionesses of Africa

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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

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African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I
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Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind
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Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be
Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map
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Summer kaftan reinvented…We have always been big fans of Lunar in South Africa, the stylish sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / The Joinery

The Laptop Pouch…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Katy Valentine Collections

Jewels and gems…Katy Valentine is a South African jewellery designer creating jewellery collections inspired by African and Indian cultures. Katy Valentine Collections was born out of a love for I Image of the Day / Happy Coffee

Happy Coffee Experiences…If you are a fan of great coffee you will love Happy Coffee, founded by Princess Adeyinka Tekenah in Nigeria. She is a Coffee Entrepreneur and a Mom, and the founder of this growing ind Image of the Day / Vanhu Vamwe

Marvellous macrame…We have always been big fans of the wonderfully talented Pam Samasuwo-Nyawiri, co-founder of luxury Zimbabwean accessory brand, Vanhu Vamwe, together with husband Simba Nyawiri. This show-stop Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need. Image of the Day / Sari for Change

Sustainable Shawl Glamour - If you want to wear a shawl that makes you feel and look glamorous, Rayana Edwards, founder of Harem in South Africa, offers a range of fabulous shawls made from sari fabrics. She has be Image of the Day / The House of Agness

An elegant floral gifting idea… Mariana Agness Francisco Eria is a creative force in contemporary floral design. Her business, The House of Agness, is a luxury florist and gifting boutique nestled in Map Image of the Day /  Lunar

Summer kaftan reinvented…We have always been big fans of Lunar in South Africa, the stylish sustainable clothing brand created by owner Nicola Luther and her talented team. Lunar has firmly established itself as one Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi Image of the Day / The Joinery

The Laptop Pouch…We have always been big fans of The Joinery, the sustainable and ethical product design brand based in South Africa founded by Natalie and Kim Ellis, and their exciting Future Tex™ fabric

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
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Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
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Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

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After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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