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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration by Stacy Igel

April 15, 2023 Melanie Hawken

Stacy Igel

Book Review

If you want to know how to protect your assets, from your brand, to your customers, to your cash flow, then Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration by Stacy Igel is a great read. This book will walk you through the highs and lows of creating a business: how to rise up from the midst of discouragement, what it’s like to hire and fire employees, collaborations with celebrities and philanthropic organizations, and the rollercoaster ride of making deals and partnerships.


In her book, Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration, Stacy Igel, founder of global impact brand, BOY MEETS GIRL® shares the twenty-year journey of building her company from the ground up while powering through life’s challenges. Her book is a realistic, unvarnished look at what it means to be a businessperson, a woman, and a parent. Through Stacy’s story and the stories of the kick-ass men and women who worked alongside her, you will learn how to:

  • Be authentic and make your voice stand out in the marketplace.

  • Build lasting success, and make a difference—at your own pace, on your own terms.

  • Choose business partners and allies that align with your aspirations.

  • Celebrate each milestone achieved and goal accomplished in your journey.

  • Make a positive impact in your community and beyond.

This book is a captivating, practical guide for new entrepreneurs, mompreneurs, and established entrepreneurs looking for insights and inspiration.

Author Quotes

Follow your passion, make money, give back, and still be there for your family.

Tune out the noise, be true to yourself, and keep moving…at your own pace. As always, embrace the calm in the chaos!.

I believe that part of wanting success is allowing yourself to evolve by not limiting your opportunities and experiences.

About the author

Stacy Igel is an author and the Founder & Creative Director of BOY MEETS GIRL®, a young contemporary athleisure brand. She is a proud mom, industry leader, and writes a lifestyle blog, Behind the Seams™ with Stacy Igel. She is also is the co-creator and co-host of the podcast #MOMSGOTTHIS for mompreneurs. As part of her entrepreneurial endeavors, charity is a large focus. She has been a chair several years for the YSCs ILP Gala & is a brand ambassador for the NSCC’s BullyBust campaign. Igel’s received several design awards & honors. She is a lecturer & panelist on subjects such as social media, philanthropy, branding & entrepreneurship.

www.boymeetsgirlusa.com


Why LoA loves it…

Everyone needs a little motivation and encouragement to deal with the ups and downs on their entrepreneurial journey, and Stacy Igel’s book, Embracing the Calm in the Chaos, provides just that. She shows you how to navigate your way through all the challenges you will face, whilst always remaining true to your vision and mission. A great read to have with you on your business building journey. — Melanie Hawken, founder & ceo, Lionesses of Africa

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

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