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Believing in yourself and your business when no one else will 

July 27, 2018 Melanie Hawken
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by Kulani Shiluvane, Founder and Chief Consultant at Shiluvah 

In the age where becoming your own boss is becoming the order of the day, the dream of entrepreneurship and the realities of entrepreneurship often present a harsh reality that not everyone is ready for. However, does mean that one should walk away when the going gets tough?

 

Having only started my entrepreneurial journey in the past year (even though it feels like 10 years already) I cannot begin to explain how many times in this short period I have been told (by others as well as myself) that my business idea doesn’t make sense, and therefore success is unlikely. As you can image this kind of talk and self-inflicted doubt did not do anything for my confidence in myself and in my business, until I realized that the only “approval” I needed in order to make this work was buried deep within me and that it was my responsibility to unearth it. 

Often when one starts on this journey we expect those closest to us to be our biggest and loudest supports and that we can use this energy to propel us to new and greater heights. Sometimes this might not be the case, and therefore it is VITAL that you become your biggest and loudest supporter. 

In business, like in life, it is important to hold to yourself when there is nothing and no one to hold to, ignore the negativity from any and all directions, and rather fuel that fire that got you going in the first place. 

Dig deep, find that value and begin to unearth it – yes it will be painful as well as exhausting, and yes you will cry – but in the end it will be worth it. It is this kind of grit and tenacity that will form the foundation for growth and success, both personally and in your business. As the saying goes, “nothing worth having ever came easy,” so knock on this door and keep knocking and keep knocking, because while the first few knocks might land on deaf ears, your grit and tenacity will ensure that somewhere down the road in the most unlikely of circumstances and at a time when you are almost ready to give up, your knock will be heard and answered. Therefore, start a sequence of events that will lead more and more doors to open, and then all you have to do is simply walk in and make it happen.

So the moral of the story is - you still (and will ALWAYS) have You on this journey of entrepreneurship, and it’s up to You and only You to ensure that you make it work. The loud support and encouragement you seek from others will find you along the way and by then you might not even need it - however, it will always be nice to have.


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Kulani Shilivane is the founder and chief consultant at Shiluvah. She is an accomplished business development professional with a post-graduate qualification in Management from the University of the Witwatersrand. She is a skilled operation, logistics and strategic professional with experience in strategic planning and implementation, stakeholder engagement, human resources and public relations. Kulani served as Chief Operations Officer in a medium-size organisation in Johannesburg for 9 years and in 2017 she started Shiluvah. Kulani has a keen interest in conflict resolution, problem solving and organisational relations and development. Accredited as a mediator by Conflict Dynamics in 2018, her mediation interest areas are: commercial dispute, workplace, management and labour. www.shiluvah.co.za | Facebook | Instagram

 

In Guest Blog Tags Kulani Shiluvane
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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


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Award-winning furniture design…We are big fans of talented South African designer Thabisa Mjo, founder of Mash. T Design Studio in Johannesburg, and these fabulous side tables are firm customer favouri Image of the Day / Quazi Design

Sustainable Home Decor…If you want to make a statement with your interior design and home decor, and at the same make a contribution to supporting eco-friendly enterprise, then these unique decor pieces from Qu Image of the Day / Eki

Silk Sensation…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Eki is known for its signature soft silks and ethereal c Image of the Day / ‘57 Chocolate

Bean to bar luxury chocolate… Taste the difference with the finest chocolate lovingly produced by ‘57 Chocolate, the pioneer bean to bar chocolate manufacturer in Ghana, created by sisters Kimberle Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene

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