Startup Story
With 30 years of experience in the aloe industry, Barbara Kleinschmidt is a founder and Director of Totally Wild (Pty) Ltd, a 13 year old Cape Town based company, specializing in natural and organic products, made from South Africa's wild-grown, indigenous Aloe ferox plants. Barbara, a single mom with 3 grown up sons, has always had a strong interest in naturopathy, traditional and natural medicines, and focuses on products that will help to improve the health of their customers. In addition, the aloe industry in South Africa relies on a large rural workforce to harvest and pre-process the aloe leaves, providing jobs and upliftment for entire communities who were previously disadvantaged.
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