by Cindy Maléombho-Codo
A rebrand can be a powerful tool for your business. It can help you change your image, connect with new customers, and tap into new markets. But why exactly should a company consider a rebrand? This article will explore why a rebrand can be a valuable asset for your business. You may be thinking your business is doing just fine, but if you're not seeing the growth you want, it might be time for a rebrand.
Here are some reasons why a rebrand could be just what your business needs to increase sales and position itself for success.
Your Product and Services have changed and evolved: If your products or services have changed, your customers need to know about them. Be clear on your new services/products and what has changed about them. Customers will appreciate the clarity, which will help build trust in your business.
Your target market has changed: Your target market has changed, and it's time to take a closer look at who your new customer is. Understanding and explaining your target market is essential to better reach them with your product or service. Here are some tips on how to define your target market:
1. Think about who your product or service is for. Who will benefit the most from what you have to offer?
2. Consider your target market's needs or problems with which you can help them.
3. Figure out where your target market hangs out online and offline. What websites do they visit? What magazines do they read? What stores do they shop at?
4. Take a look at your competition and see who their target markets are. Then, find a way to stand out from the crowd and reach a different audience. You are not satisfied with your current branding: If you're unsatisfied with your current branding, it's time to change. You want your branding to align with your business goals, and you deserve a brand that makes you feel excited about your business. Here's how to make the change:
5. Evaluate your current branding. What do you like, and what do you want to change?
6. Research what kind of branding would be best for your business. Look at other companies in your industry and see what they're doing that works well.
7. Work with a professional designer to create a new logo and design scheme that reflects the direction you want to take your business. Be sure to get input from employees and customers during this process!
8. Roll out the new branding slowly, ensuring all touch-points are updated before making any significant announcements.
Your sales have plateaued: To increase your sales, you need to look closely at your positioning. Chances are, your sales have plateaued because your positioning is no longer working as well as it used to. To get your business back on track, you need to find a new position that better aligns with your current products and services. This can be a challenge, but it's essential if you want to boost your sales and grow your business.
In conclusion, rebranding is an excellent way to refresh a company's image and keep customers interested. It can also help attract new customers and increase sales. A rebrand can be a great way to breathe new life into a company, and it's worth considering if you're looking for ways to improve your business.
Cindy Maléombho-Codo is a brand strategist with 17+ years of experience and the owner of Indoka Creative, a brand strategy consulting, education, and creative studio based between Austin, Texas, Aix-en-Provence, and Abidjan, Côte D'Ivoire. Indoka Creative helps women-owned, and multicultural businesses build successful brands. Cindy and her business specializes in assisting them to get brand clarity, develop their brand and position their businesses strategically to connect with their ideal clients and thus increase market share. Unlike most brand strategy firms, Indoka Creative builds entire brands in “4-6 weeks" instead of months and only works for 1- 4 person businesses. Indoka Creative’s unique process and niche positioning helps the business significantly impact its clients because each project is laser-focused and uninterrupted. Cindy’s goal through her blogs for Lionesses of Africa is to provide more information, simplicity, and clarity around brand strategy and share practical tips and tangible steps to help businesses find their unique voice.
www.indokacreative.com | INSTAGRAM | EMAIL cindy@indokacreative.com
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