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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

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Unfiltered: Proven Strategies to Start and Grow Your Business by Not Following the Rules by Rachel Pedersen

June 18, 2022 Melanie Hawken

Rachel Pedersen

Book review

If you have ever wondered how to move the needle quickly to build your business, then Rachel Pedersen, author of Unfiltered, has just the advice and experience you are looking for. In 2013, Rachel was a single mum, freshly off of food stamps and struggling to get her life on track. Three years later, she was leaving her 9-to-5 job to launch a consulting business with her husband. Today, she is the founder and CEO of two multimillion-dollar companies and an expert in every aspect of social media, helping businesses with massive, needle-moving growth.

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Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business by Francie Hinrichsen

June 12, 2022 Melanie Hawken

Francie Hinrichsen, MBA

Book review

Dream, Build, Grow: A Female’s Step-by-Step Guide for How to Start a Business, written by Francie Hinrichsen, MBA, is your go-to guide to launch, plan, and grow your business so you can create a future you feel giddy to wake up to. This book will sashay you along each step to begin your own dream business and help you fashion your new lifestyle of freedom like a breath of fresh air.

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InnovateHERs: Why Purpose-Driven Entrepreneurial Women Rise to the Top by Barbara Kurshan and Kathy Hurley

May 29, 2022 Melanie Hawken

Barbara Kurshan and Kathleen Hurley

Book Review

If you want to know how you can foster an entrepreneurial mindset to succeed in business, then authors Barbara Kurshan and Kathleen Hurley will tell you how in their new book InnovateHERs: Why Purpose-Driven Entrepreneurial Women Rise to the Top.

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Happy and Strong: Create Your Dream Life while Enjoying the Journey by Jaime Villalovos

May 22, 2022 Melanie Hawken

Jaime Villalovos

Book Review

In Happy and Strong, Create Your Dream Life while Enjoying the Journey, author Jaime Villalovos provides entrepreneurs with practical and proven strategies on how to achieve success in business without neglecting or sacrificing their families and everything that is important to them.

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You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies by Jenna Guarneri

May 14, 2022 Melanie Hawken

Jenna Guarneri

Book Review

Did you know that about 90 percent of startups fail within the first five years of operation and one of the major reasons for their failure is poor brand awareness? Entrepreneur Jenna Guarneri, author of the book You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies, believes that having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But startups and small businesses don’t always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Her new book is on a mission to help change that.

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Poised for Exit: A Woman Entrepreneur's Guide to Business Transition by Julie Keyes

May 7, 2022 Melanie Hawken

Book Review

Are you Poised for Exit in your business? That’s the important question asked by author and business exit expert Julie Keyes. In her new book, Poised for Exit: A Woman Entrepreneur's Guide to Business Transition, Julie says that one of the hard facts in business you need to come to terms with is that, regardless of your age, gender, industry, or company size, you will eventually need to exit from your business. How well you exit is largely dependent upon how well and early you plan.

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Exposure by Felicity Cowie

May 1, 2022 Melanie Hawken

Felicity Cowie

Book Review

When you are starting out in business, learning the art of media relations can be a daunting prospect, but Felicity Cowie in her new book Exposure, provides a practical and insightful playbook for doing just that. She genuinely empowers entrepreneurs to take control of their own media coverage generation and journalist relationship building instead of having to layout precious cashflow on external agencies. This is a great book that provides all the insider secrets you need to make your business a go-to authority for journalists.

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She Thinks Like a Boss - Business Affirmations: 200 Affirmations for Women in Business, Entrepreneurs, Solopreneurs by Jemma Roedel

April 24, 2022 Melanie Hawken

Jemma Roedel

Book Review

If you are a woman entrepreneur who wants to build a successful mindset for positive thinking, growth and banish limiting beliefs, then She Thinks Like a Boss: Business Affirmations: 200 Affirmations for Women in Business, Entrepreneurs, Solopreneurs by Jemma Roedel is just what you need to read.

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The LegaliTEAS of Entrepreneurship: The Relentless Pursuit of Excellence and Balance in Starting Your Own Business by Lisa Bonner

April 17, 2022 Melanie Hawken

Lisa Bonner

Book Review

The LegaliTEAs of Entrepreneurship: The Relentless Pursuit of Excellence and Balance in Starting Your Own Business by Lisa Bonner is a must-have "how to" guide that gives you the tea on starting and maintaining your own business from a legal perspective, dispensed with a side of practical, first-hand advice that every entrepreneur needs.

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The Future of Collaboration by Nicola Cooper

April 10, 2022 Melanie Hawken

Nicola Cooper

Book review

The Future of Collaboration by Nicola Cooper is the definitive guide on how to do collaborations better in business, especially given that boundaries between workspaces are further faded by ‘at home’/remote working’ driven by COVID 19. The global and seismic catalyst for change has created opportunities for a new form of business and has further accelerated the trends of new methods of working. These shifts have opened our imaginations and the world with endless possibilities for cross-category, cross-brand, cross-country and cross-creative partnerships without even having to leave your country, home or office. Welcome to the future of collaboration.

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Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners by Jackie Reses & Lauren Weinberg

April 3, 2022 Melanie Hawken

Book Review

When it comes to getting practical advice, small business owners too often don’t know where to look, but Longtime Square executives Jackie Reses and Lauren Weinberg, authors of the book Self-Made Boss: Advice, Hacks, and Lessons from Small Business Owners, want to change all that. Part starter-kit, part encyclopedia, and part inspiration, Self-Made Boss is an essential survival guide for small businesses. Sure, you can find all sorts of high-level strategic tips from Fortune 500 CEOs. But what if you own a restaurant, and you’re trying to figure out how to source good fish, or if you’re looking to increase revenue from your plumbing supply store? You’ll be running a lot of Google searches before you hear from someone who’s actually stood in your shoes.

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Free Time: Lose the Busywork, Love Your Business by Jenny Blake

March 27, 2022 Melanie Hawken

Book Review

For entrepreneur Jenny Blake, author of the new book Free Time: Lose the Busywork, Love Your Business, she believes that ‘Time is not money. Time is life force.’ Jenny Blake, author of the award-winning book Pivot and co-creator of Google's acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. This book will teach you how to move from friction to flow through smarter systems and the three-stage Free Time Framework.™

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Unstoppable Women: Female Entrepreneurs' Stories to Inspire and Motivate by Griselda Togobo

March 13, 2022 Melanie Hawken

Book Review

In her book, Unstoppable Women, Griselda Togobo has set out to inspire and motivate female entrepreneurs of the future by sharing the stories of the many successful female businesswomen of today to show how you, too, can gain the strength, wisdom, determination and resilience you need to succeed in what is still largely a man's world.

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Uncommon Results: Secrets & Strategies of High Performance Entrepreneurs by Patricia Wooster

March 4, 2022 Melanie Hawken

Patricia Wooster

Book Review

If you are tired of working "in" your business instead of "on" your business, then Patricia Wooster’s new book Uncommon Results: Secrets & Strategies of High Performance Entrepreneurs is a must-read. If you are worried that maybe your business is not sustainable; or you are wondering how to make it successful; or maybe you want to create lifestyle freedom, generational wealth or monetize your life's purpose, Patricia has some great insights and advice shared by eighteen different entrepreneurs. They provide their tactical advice and talk about what they have done to grow and scale their businesses.

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Chill and Prosper: The New Way to Grow Your Business, Make Millions and Change the World 

February 27, 2022 Melanie Hawken

Denise Duffield-Thomas

by Denise Duffield-Thomas

For all those who want to make twice as much money with half the work, Chill and Prosper, the new book from money mindset coach and bestselling author Denise Duffield-Thomas, can tell you how to do it? She says it's time to shift your mindset, recognize your worth and become a successful entrepreneur on your own terms!

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Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness by Elaine Pofeldt

February 20, 2022 Melanie Hawken

Elaine Pofeldt

Book Review

In her book, Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness, small business specialist and author, Elaine Pofeldt, has written the entrepreneur’s complete guide to making it big while keeping things small. She offers her blueprint for getting a running start with your microbusiness―that is, a business with no more than 20 employees, including yourself.

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Unlocked: How empowered women empower women by Jane Finette

February 13, 2022 Melanie Hawken

Jane Finette

Book Review

In her inspirational book, Unlocked: How Empowered Women Empower Women, author Jane Finette reflects on how, according to the World Economic Forum, women lost thirty-six years of progress in 2020 alone, due to the COVID-19 pandemic. That's an entire generation lost. But by empowering one another, women can help each other to realize their potential and make the biggest impact on society as a whole.

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Big Fish: An Entrepreneur's Guide to Success, Impact and Legacy by Caroline G Nuttall

February 6, 2022 Melanie Hawken

Caroline G Nuttall

Book Review

In her book, Big Fish: An Entrepreneur's Guide to Success, Impact and Legacy, Caroline G Nuttall believes it has never been easier to be ignored. Glazed over with the unconscious, habitual swipe of a finger. No matter the industry, we are swimming in a sea of commoditized competitors rapidly expanding every day as technology, pandemics and other external forces remove all barriers to a vast virtual world. How we are marketing is not only wasting our time and money, but it is making us more irrelevant with each passing minute. In today's tactic-overload marketing landscape, we have blinders up to the only problem we have to solve: nobody is listening. And the reason nobody is listening is because we're all saying the same thing, which means we're all saying nothing.

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LifePass: A Groundbreaking Approach to Goal Setting by Payal Kadakia

January 30, 2022 Melanie Hawken

Payal Kadakia

Book Review

Goal-setting is something that every woman entrepreneur needs to do as part of her business building journey, but in author and entrepreneur Payal Kadakia’s new book LifePass, she introduces a whole new approach to not just setting goals but reaching them too.

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Quiet Marketing: A calm minimal approach to business and online visibility for highly sensitive solopreneurs by Danielle Gardner

January 23, 2022 Melanie Hawken

Book Review

If conventional business and marketing advice has not landed in your heart and soul very well, and keeps you chained to your screens (when you'd rather spend more time off line), then Quiet Marketing by Danielle Gardner is for you! Quiet Marketing is a book for highly sensitive solopreneurs who are seeking a calm, uncomplicated, minimal approach to business and online visibility.

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Tech FoundHER AFRICA CHALLENGE

MEET THE 10 FINALISTS — We look forward to announcing the winning women founders on 19 November 2025.


CELEBRATING 10 YEARS


LATEST PODCAST

Lioness Radio Show Interview: Listen to Mr Jules Ngankam, Group Chief Executive Officer of the African Guarantee Fund, discussing the journey from Bias to Bankable - AGF’s Case for Financing Women Entrepreneurs.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Vanessa Mhlom, a South African wellness brand builder
Vanessa Mhlom, a South African wellness brand builder
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Morongwe and Michelle Mokone, two social impact entrepreneurs building a high-growth, premium sustainable homeware business
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Dr. Phindi Cebekhulu-Msomi, an agripreneur focused on climate-smart solutions
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Retang Phaahla, a pioneer for South Africa’s indigenous teas
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V
Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie
Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio
Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The
Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis
Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene
Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic
Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia
Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home
Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.
Image of the Day / Kebe Home

Handcrafted home decor …We are big fans of the work of Manuela Kamadjou, an interior architecture and design entrepreneur who transforms homes and spaces in Cameroon through her business, Kebe Home. Her new Echo V Image of the Day / Pichulik

Beautiful bracelets… Introducing The Aruba Bracelets by Katherine-Mary Pichulik, the founder and designer behind the Pichulik line of accessories. Pichulik is an ethical jewellery, accessories and womenswear atelie Image of the Day / Eva Sonaike

Vibrant textile design…This striking textile design by Eva Sonaike caught our eye this morning. Like the rest of the world, we love the African aesthetic which is increasingly finding its way into global interio Image of the Day / Adèle Dejak

Luxury statement accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The Image of the Day / Dathonga Designs

Traditional craft elevated…We love the impact-driven accessories created by Márcia Nangy O’Connell, founder and artistic director of Dathonga Designs in Mozambique. Since 2010, she has establis Image of the Day / Aya K Design

Sophisticated sandal style…If you love design that combines traditional with modern style, then these sandals from Aya K Design, founded by Aya Keita in Cote d’Ivoire, are a must-buy. Aya is an entreprene Image of the Day / Ruahh

Heritage-inspired accessories…Michelle Hammond is the founder and ceo of accessories brand, Ruahh. Her Ghanaian heritage has provided a rich source of inspiration and symbolism that she is rightly proud of. Today, Mic Image of the Day / Dvyn Treat Batamba’s

Premium Coffee Experience…We love a great cup of coffee in a morning at Lionesses of Africa, and so we are fans of Dvyn Treat Batamba’s great coffee brand in Mozambique, co-founded by Emilia Image of the Day / Glo Creations

Tantalizing textiles…We love these eye-catching cushions, created by Gloria Kamanzi Uwizera who founded Glo Creations in Rwanda in 2008. Her textile design business also produces fashionable clothing and home Image of the Day / Eloli

African luxury couture…For those who want to stand out from the crowd, Dibo Ndumbe Eyoh, co-founder and co-creative Director of Eloli, an award-winning luxury African fashion brand in Cameroon, has just what you need.

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Lerato Masuku, a South African construction business builder with a passion for infrastructure development and job creation
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Olamide Alade, a Nigerian fashion brand builder with a passion for weaving cultural heritage into every garment
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Mirza Jamal, a Mozambican marcomms expert empowering businesses and brands
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Lovable Dladla, a South African entrepreneur turning a passion for baking into a growing business
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation
Gladys Kgorane, an entrepreneur creating special events and wellness retreats for those looking for rest and relaxation

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LIONESS BOOK REVIEWS

Featured
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
Built on Purpose: Discover Your Deep Inner Why and Manifest the Business of Your Dreams by Betsy Fore
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms  by Mary Grant
The Magnetic Female Entrepreneur: The Art of Empowered Presence, Rising to New Levels of Impact and Influence, and Financial Success on Your Own Terms by Mary Grant
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out  by Fiona Soutter
Women Entrepreneurs Rewired To Rise: Powerful Habits that Break Through Burnout, Silence Your Inner Critic, and Build a Thriving Business from the Inside Out by Fiona Soutter
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin

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