• Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA
Menu

Lionesses of Africa

276 5th Avenue
New York, NY, 10001
(212) 634-4540
The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

Lionesses of Africa

  • Home
  • Blog
  • Community
  • Knowledge
  • Cover Stories
  • Startup Stories
  • Playbooks
  • Podcasts
  • Português
  • Events +
    • Events Homepage & Booking
    • Start-Up Night Africa Series
    • Lioness Lean In Series
    • Lionesses of Africa Annual Conference
    • Harvard University / Lionesses of Africa Conference
    • Young Lioness Lean In Series
  • About +
    • About Us
    • Impact Partners
    • Contributor Team
    • Contact
  • Connect +
    • Join the Community
    • Signup for FREE Newsletters
    • Share Your Startup Story
    • Share Your Lioness Launch
    • Share Your Lioness Co-Lab
    • Become a Contributor
    • Nominate to '100 Lionessess'
    • Become an Impact Partner
    • Contact LoA

Understanding the fuel industry

May 1, 2022 Melanie Hawken

Impact Partner Content / Absa

Absa has a clear understanding of the fuel industry, which is clearly outlined in our banking solutions. We spend time understanding our clients’ needs within the industry and provide solutions accordingly. We have an end-to-end approach to solutioning the owner’s, business’s and employees’ needs. As a financial services partner to more than 30% of service stations in South Africa, Absa has a thorough understanding of the industry’s intricacies and specific challenges.


Fuel retail is an incredibly specialised sector, with operating margins and financial performance being affected by numerous macro- and microeconomic factors, ranging from oil prices and rand/dollar exchange rates to increasing operating expenses, infrastructure development (such as roads and public transport), consumer purchasing power, the impact of regulations and the future of alternative energy solutions.

Industry challenges

The recent international conflicts have a direct impact on the South African market, as shortages of oil drive up the prices. One of the most important influencers or factors that impact the profitability of service station businesses, is the fuel price. The public usually assumes that when there is a fuel price hike, the service station businesses make more money. However, this is not the case. The profit margin of the business reduces due to the increase of operational expenses directly linked to turnover on a percentage basis, i.e. cash management and merchant service fees. The retailer margin, determined by the Department of Mineral Resources and Energy, called the Regulatory Accounting System (RAS), doesn’t make sufficient provision and there is an average underrecovery of more than 10 cents per litre. The insurance and bank allocations are just above 8 cents per litre and a typical credit card transaction costs nearly 33 cents per litre. The business must recover the increased operational costs from the entrepreneurial compensation margin, currently standing at 133.1 cents per litre. In addition, while the price of fuel goes up, motorists’ budgets may have very little room to grow. Many patrons opt to pursue public transport alternatives, such as the Gautrain and carpool with their fellow employees, and opting for a hybrid work-from-home model. Consequently, patrons are filling up their vehicles less frequently with an average fill of 17.5 litres per visit. 

Three roads, one destination to profitability

Probably the most important consideration is viability. Within South Africa, there are three ways to become involved in the fuel retail industry. The first of these being investing in the development of a service station, i.e. the physical building and land, along with the associated assets (property investment). Secondly, you can buy the business operation only. Lastly, you can opt to purchase both the property and the operation.

Service station valuations

Our industry expertise has enabled us over the years to develop an accurate valuation tool that assists us in establishing the value of a service station business. This is an indispensable tool that supports our assessment of the merits of a credit application. For example, at Absa, we can quickly work out if a purchaser is paying too much for a site.

Understanding credit risk

Having knowledgeable and leading industry experts in the Absa Wholesale, Retail and Franchise teams, ensures that we adequately identify the credit risks associated with the industry and on an operator level. This allows us to carve out bespoke lending solutions to individual operators and provide comfort to the Credit Sanctioning team that the important credit and business risks have been identified and mitigated.

Our solutions

Whether it is the finance of a business, working capital or property development, our relationships with oil companies, industry associations and fuel wholesalers, retailers and distributors, means that our products and solutions are truly tailored to meet the needs of service station businesses. Our operational products include cash management, payment solutions, merchant services, electronic banking, investment solutions and commercial asset finance. 

Integrated fuel solution

Our revamped integrated fuel solution provides a seamless experience, while giving the filling station owner greater control and peace of mind of full integration with their existing systems. It offers an enhanced system that integrates seamlessly with your existing point-of-sale software. This reduces human error, fraud and chargeback risks on the one hand. On the other hand, it increases spend at filling stations while automating the reconciliation of sales transactions.

Islamic Banking 

Our Islamic Banking develops Shari’ah-compliant products. Whether you want to transact, save, invest, plan financially, travel or protect your assets, there is an Islamic product for you. 

Renewable energy

Given South Africa’s abundant sunlight, increasing electricity tariffs, a concerning grid system, decreasing cost of solar photovoltaic (PV) installations and a supportive regulatory environment, there is a strong case for filling stations to invest in solar PV. Fuel businesses generally operate 24/7,  which makes renewable solutions ideal.

  • A dedicated renewable energy team will look at your needs and provide advice on the right solution to ensure a more sustainable future.

  • Our knowledge and expertise will protect your solar PV investment by:

    • Building on our experience and success in the funding of solar PV

    • Working with industry leaders in the sector

    • Considering the cashflow of the asset in our credit decision

    • Understanding that this is an asset with a long lifespan, so we look at finance terms of up to 10 years.

Conclusion

Absa does not approach lending into the industry on a one-size-fits-all basis – rather, we constantly scan the industry to identify the opportunities and develop solutions accordingly. Our leading industry expert has a clear understanding of the industry and is well placed to contribute this knowledge to providing bespoke market-leading solutions.

To find out more about the fuel and franchise industry and the available financing solutions, visit www.absa.co.za, or call: +27 11 350 8000 or email franchise@absa.co.za

Absa is an Authorized Financial Services Provider and a Registered Credit Provider NCRCP7

In Lioness Content Lab Tags absa
← Tutuwa Ahwoi, a Ghanaian beauty brand-builder empowering womenExposure by Felicity Cowie →

CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series - Navigating Artificial Intelligence In The Workplace

Lioness Radio Show Special Episode: Navigating AI in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Mekdes Mesfin, a proudly Ethiopian fashion designer and manufacturer
Emilia Chisango, a multi-faceted business empire builder
Emilia Chisango, a multi-faceted business empire builder
Morongwe Mokone, a passionate champion of artisanal homeware
Morongwe Mokone, a passionate champion of artisanal homeware
Tshego Molefi, a pioneer transforming the waste management industry
Tshego Molefi, a pioneer transforming the waste management industry

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates
Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he
Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain
Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

LIONESS DATA & INSIGHTS


LIONESS PLAYBOOKS



Screen Shot 2020-01-27 at 6.01.32 PM.png
Screen Shot 2020-01-27 at 5.34.58 PM.png

Sign up today to receive the #1-rated newsletters for Africa's women entrepreneurs.

* indicates required
Required: Please select your newsletter(s):


LIONESS BOOK REVIEWS

Featured
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
SOS – A Navigation Guide for Women at Work by Lidewij Wiersma, Chantal Korteweg, Tessel van Willigen and Marijn Wiersma
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Unstoppable Entrepreneurs: 7 Paths for Unleashing Successful Startups and Creating Value through Innovation by Lori Rosenkopf
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
Afro-Optimism Unleashed by Adeolu Adewumi-Zer
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe
No More 24/7: Entrepreneurs, Take Your Life Back by Catherine Cowart Roe

About Us  |  Contact Us  | PRIVACY POLICY | terms OF SERVICE  | Community Guidelines  

© 2025 LIONESSES OF AFRICA public benefit corporation. ALL RIGHTS RESERVED.