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BOOK REVIEW: Two Minutes To Make The Sale - by Tori Torres

September 20, 2015 Melanie Hawken
Tori Torres, author and founder of PoshLife

Tori Torres, author and founder of PoshLife

'Two Minutes to Make the Sale' is Book Two of the 'If You Build It, They Will Come' series. Book One was the introduction, setting a firm foundation for anyone wanting to embark on the path to becoming an entrepreneur, and using the power of online to achieve success. Tori Torres tells the story of how she made the transition from Stay at Home Mom, to becoming a best selling author and entrepreneur.

 

In her latest book, Two Minutes to Make the Sale, Tori provides some key tips and steps to follow for any budding entrepreneur to find the key ingredients needed to achieve online business success. It focuses on maximising the first two minutes that any potential customer spends on your website, and provides practical steps on how to convert this potential customer, into an actual customer. Tori also provides insights as to how she achieved her own business success, using simple formulas that are easy to implement in order to improve or generate sales conversions. She also looks at how to turn a customer base into another stream of income. This is a really practical and insightful book on how to make that all important sale.

"Make sure that whatever you choose to do, it is something that excites you, and is born out of a true passion. Passion for what you do is Everything."

- Tori Torres, Author & Entrepreneur

 

About the Author

Tori Torres grew up in South Florida, her Mother's only child. To say she was eccentric would be an understatement! With writing being one of her first loves, combined with a passion for empowering others through public speaking, there was no doubt to those around her that she was going to make a huge statement. She became known for writing and performing her original speeches, as an Honor Degree Member of the National Catholic Forensics League at St. Thomas Aquinas High School. Tori spent her Senior year competing and winning oratorical competitions along the East Coast, earning money to attend Florida State University, as well as a summer Scholarship to attend Northwestern University's National High School Institute. After attending Florida State, she married, and eventually had 2 sons; Cristian and Carmelo. Tori's love for her first son, Cristian, and her drive combined, led to the creation of her first business venture, PoshLifeBling. After 13 years of being a Stay at Home "MomPreneur", she was now a Single Mom of two boys, and successful business owner, with multiple hats to juggle.

Learn more at www.poshlife.net


Why LoA loves it….

This is a book that shows how one woman entrepreneur remained committed to her business vision and achieved success, on her own, with no training, just the unwavering desire to succeed. Tori unravels the secrets to creating and running a successful internet business. She knows first hand the ups and downs that any new businesses face, as well as how to create longevity for an existing business. She has successfully taken a company that started out of her home and turned it into one of the most successful internet businesses in the industry. On a highly personal level, Tori’s passion for young moms, single mothers, and abused women motivates her to show others that are just like her, that the impossible is actually very possible. She is proof positive that your wildest entrepreneurial dreams can be realised with hard work and determination. --- Melanie Hawken, founder and editor-in-chief of Lionesses of Africa
In Essential Tags Books
← Calling all young South African fashion designers looking for a new platform to promote their brandsFINANCIAL SMARTS FOR WOMEN ENTREPRENEURS: FX Forwards and the joy of sleeping well at night →

CELEBRATING 10 YEARS


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LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Zanele Njapha, a transformational business leadership coach
Zanele Njapha, a transformational business leadership coach

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique

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LIONESS PLAYBOOKS



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