In Welcome to Entrepreneur Country, Julie Meyer takes an up-close and highly personal look at the unique DNA of an entrepreneur – the passion, the insight, the commitment, and the willingness to back an idea or a business concept to the hilt, working around the clock to make it a reality.
“Emerging feminine strength, combined with the fact that women have operated without the traditional means of power at their disposal, gives them the insight into how to win in Entrepreneur Country.”
This is a fascinating insight into the mind and experiences of a highly successful entrepreneur turned venture capitalist who is passionate about entrepreneurship. She has been involved with the rapid trajectories of some of the most successful start-up ventures in Europe and the US and knows what it takes to achieve start-up business success in the global marketplace. Her thoughts on a global entrepreneurship model that is driven by successful entrepreneurs backing fledgling start-ups are really insightful. She is a passionate believer in the future of entrepreneurship financing lying with entrepreneurs themselves, as they truly understand the unique DNA of successful entrepreneurs. She also has some interesting and practical suggestions on how to build and position a start-up business so that it attracts capital to it, as opposed to having to chase the money down. Ultimately, she is an advocate of those entrepreneurs who have succeeded in building their own businesses, backing the next generation of aspirant young entrepreneurs, thereby giving them a much better chance of success.
Why LoA loves it:
Welcome to Entrepreneur Country is a really great read for all those women entrepreneurs who are looking to build successful and exciting businesses that have the potential to attract the financial backing of other like-minded entrepreneurs and institutions in the global marketplace. It gives a real and practical insight into how successful entrepreneurs and venture capitalists view new potential entrepreneurial ventures from an investment perspective, and how the virtuous circle of entrepreneurs backing other entrepreneurs actually works.
Meyer hits the nail on the head in the chapter titled ‘Belief Is The New Currency’: The refusal to lie down and accept defeat is one of the key character traits of any successful entrepreneur, what Meyer refers to as the inner core of steel. She is right. Without this, it is difficult to survive as an entrepreneur because nothing will come easily or for free - you have to fight tooth and nail to get ahead, particularly as a woman entrepreneur.