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Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity

July 20, 2025 Melanie Hawken

Tumelo Tshwagong, co-owner, Tshwagong Farm (South Africa)

Startup Story

Tumelo Tshwagong is a co-owner of Tshwagong Farm, a family-owned business focused on livestock and Indigenous vegetable farming, and located in Koster in the Northwest province of South Africa. Tumelo is a passionate female farmer devoted to cultivating change from the ground up. Tshwagong Farm was established in 2021 with Tumelo at the helm as a Managing Director, supported by a team of four. Her work goes beyond farming as she sees it as a form of preservation, a movement to reignite ancestral food sources and confront the growing crisis of food insecurity.  She passionately believes that every seed she plants, every field she tends,  carries the vision of a resilient, self-sustaining future.

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In Startup Story Tags South Africa, Agri-business
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Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga

July 19, 2025 Melanie Hawken

Gloria Sellwane Phala, founder and Chief Executive Officer, GangaYuj Yoga Studio (South Africa)

Startup Story

Gloria Sellwane Phala is the founder and Chief Executive Officer of GangaYuj Yoga Studio in South Africa. Drawing on more than 20 years of corporate experience, she established the studio in 2023 after completing a sabbatical year in India, where she deepened her practice and understanding of yoga. This transformative period inspired her shift into entrepreneurship upon her return to the workforce. The business is committed to ensuring clients benefit from the profound, transformative impact of yoga. She is currently the sole employee who arranges contract-based outsourcing of yoga instructors.

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In Startup Story Tags South Africa, Services, Health & Wellbeing
Comment

Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs

July 13, 2025 Melanie Hawken

Nondumiso Leshaba, co-founder, LemonSalt (Pty) Ltd and BlueDenim (Pty) Ltd (South Africa)

Startup Story

Nondumiso Leshaba is a distinguished Chartered Bookkeeper and the visionary Managing Director of LemonSalt (Pty) Ltd and BlueDenim (Pty) Ltd in South Africa. In both her companies, Nondumiso has been instrumental in shaping their strategic direction. Her dynamic skill set, which ranges from policy writing to graphic design, has enabled her to lead with a unique perspective. Nondumiso's ability to craft comprehensive policies ensures that both LemonSalt and BlueDenim operate with efficiency and compliance, while her flair for graphic design brings a creative edge to the company's branding and marketing efforts. LemonSalt (Pty) Ltd was established in 2019 and registered in 2020. BlueDenim was registered in 2025. The businesses employs 7 people.

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In Startup Story Tags South Africa
Comment

Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent

July 13, 2025 Melanie Hawken

Anneline Lucinda Lopis, founder and Chief Executive Officer, Smart House Afrika (SHA) South Africa Holdings

Startup Story

Anneline Lucinda Lopis is the sole owner and Chief Executive Officer of Smart House Afrika (SHA) South Africa Holdings started in 2016, based in Johannesburg and 60% shareholder and Chief Executive Officer of Smart House Afrika (SHA) Zambia Limited started in 2019 in Lusaka Zambia. A Mining and Minerals Consulting Firm. Her core business activities are mining and trading of various minerals, which drive her vision of growing small scale miners around Africa.

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In Startup Story Tags South Africa, Mining & Beneficiation
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Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking

June 28, 2025 Melanie Hawken

Gadifele Moeng, founder and ceo, Future Leaders Academy (South Africa)

Startup Story

Gadifele Moeng is the founder and ceo of Future Leaders Academy in South Africa, a business launched in 2017 and focused on empowering young people to find their voice and gain confidence through public speaking and storytelling. She is passionate about developing the next generation of leaders and inspiring others to overcome their fears and shine.

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In Startup Story Tags South Africa, Social Entrepreneur, People Management
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Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania

June 28, 2025 Melanie Hawken

Elizabeth Karamangi, Sophia Mrimi and Linda Chawe

Startup Story

Tabono Consult Ltd was established in 2020 in Tanzania to assist companies manage the disruptions from the COVID-19 Pandemic where staff had to be repurposed and other adjustments made in order for those businesses to stay afloat. It is a company driven by women founders Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, supported by a workforce of 18 people, and today is thriving.

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In Startup Story Tags Tanzania, Business Services, People Management
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Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique

June 13, 2025 Melanie Hawken

Kelly Jean Ouchim Valigy, Founder & General Director, Jean Consulting & Services (Mozambique)

Startup Story

Kelly Jean Ouchim Valigy is a dynamic marketing and creative professional with a strong background in strategic planning and communications. As the Founder & General Director of Jean Consulting & Services in Mozambique, she leads a forward-thinking team that delivers creative marketing solutions tailored to help brands stand out in competitive markets. With extensive experience in marketing and copy editing, Kelly has successfully navigated roles in account management, community engagement, and content creation. Her expertise spans various industries, where she has spearheaded branding initiatives, digital marketing strategies, and impactful campaigns.

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In Startup Story Tags Mozambique, Business Services, Media PR & Communications
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Mbali Ndandani and Portia Nondo, two passionate ecosystem builders driving support for Africa’s crafters and fashion brands

June 11, 2025 Melanie Hawken

Portia Nondo and Mbali Ndandani, founders, Portia Nondo and Mbali Ndandani (South Africa)

Startup Story

Zettuu, a marketplace providing business support services for Africa’s crafters and fashion brands that have unique products but do not have the operational capacity to grow their brands. Zettuu was co-founded in 2020 by Portia Nondo and Mbali Ndandani, two South African entrepreneurs whose vision is to create a thriving ecosystem of support for African unique crafts, bringing them from the continent to the world’s customers. Portia is a seasoned entrepreneur and franchisee at McDonald's, and Mbali has worked in marketing, digital, technology and artificial intelligence at Unilever and Lelapa AI.

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In Startup Story Tags South Africa, Online Service, Platform
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Jacqueléne Coetzer, a pan-African business consulting and specialist trade firm builder empowering other women entrepreneurs

June 1, 2025 Melanie Hawken

Jacqueléne Coetzer, founder & CEO, Jacqueléne Global Consulting (JGC) (South Africa)

Startup Story

Jacqueléne Coetzer is the founder and CEO of Jacqueléne Global Consulting (JGC) — a pan-African business advisory and trade firm founded in 2022, specializing in strategic consulting, commodities, medical diagnostics, and cross-border market access. A former diplomat with 14 years’ experience, she now leads high-level negotiations and sourcing across Africa in sectors including medical diagnostics, metals, fuel, and mining. Through exclusive distribution mandates and deal structuring, she is helping shape Africa’s economic future. Fiercely resilient and values-driven, Jacqueléne empowers African women entrepreneurs to rise, scale, and lead — because she believes Africa’s wealth should be built by Africans, for Africans.

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In Startup Story Tags South Africa, Consulting Services
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Schneidine Phidelmond, an entrepreneur building a holistic digital agency supporting WSMEs and SMEs in Mozambique

June 1, 2025 Melanie Hawken

Schneidine Phidelmond, founder and Creative Explorer, MUSA Moz MEDIA (Mozambique)

Startup Story

Schneidine Phidelmond is the founder and Creative Explorer of MUSA Moz MEDIA, a holistic digital agency founded in 2022 and based in Mozambique. With over a decade of experience in media, including skills in sound engineering, audiovisual production, graphic design, and branding, she launched MUSA to support women entrepreneurs and small businesses in Southern Africa and the Afro-Caribbean diaspora. Multilingual and self-taught, Schneidine offers a sensitive and multidisciplinary approach to digital visibility and content creation. MUSA embodies her belief that creativity, culture, and sisterhood can fuel sustainable growth and inspiration. MUSA stands for: Mission, Ubuntu, Sorority, and Authenticity.

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In Startup Story Tags Mozambique, Media PR & Communications
Comment

Suné Theisinger and Dr Juanri Jonck, two dynamic players in the aesthetic industry in South Africa

May 18, 2025 Melanie Hawken

Suné Theisinger and Dr Juanri Jonck, founders, BST Global (South Africa)

Startup Story

Suné Theisinger is the ceo of BST Global in South Africa, a dynamic player in the rapidly evolving aesthetic industry. As the ceo of BST Global, Suné is responsible for overseeing and managing all aspects of the business. Dr Juanri Jonck is a qualified medical doctor with a degree from the University of Pretoria and is the Medical Director of BST Global. Dr Jonck leads with a deep commitment to hormone optimisation, evidence-based aesthetic medicine, and holistic wellness.

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In Startup Story Tags South Africa, Beauty & Wellness
Comment

Tania Kabeya, a passionate chef and entrepreneur building a uniquely African culinary brand

May 17, 2025 Melanie Hawken

Tania Kabeya, founder, Chef La Tania (South Africa)

Startup Strory

Tania Kabeya is the founder of Chef La Tania, the South African culinary brand known for its rich African flavour and elegant presentation and founded in 2019. She is a passionate chef and entrepreneur and has built a reputation for delivery a range of catering services, including celebration cakes, private dinners, frozen meals, and food delivery. Tania finds purpose in creating meaningful experiences, honouring her heritage, and growing a brand built on passion, excellence, and purpose-driven living. She shares a deep bond with her siblings and draws strength from her faith and role as a mother.

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In Startup Story Tags South Africa, Food & Drink
Comment

Aasiyah Adams, a visionary South African tech founder helping individuals and organisations to thrive in the digital economy

May 11, 2025 Melanie Hawken

Aasiyah Adams, founder, Abaguquli4IR (South Africa)

Startup Story

Aasiyah Adams is the founder of Abaguquli4IR in South Africa, a business focused on empowering individuals and organisations to thrive in the digital economy by equipping them with cutting-edge technology skills and practical digital tools. The business’s mission is to unlock economic opportunities for those traditionally left behind—closing the gap by providing future-ready skills, access, and support. Launched in 2020, the business has created jobs for 6 people.

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In Startup Story Tags South Africa, Skills Training & Development, Digital Transformation
Comment

Komeshni Patrick, a tech legal consultancy founder empowering forward-thinking tech businesses to grow

May 11, 2025 Melanie Hawken

Komeshni Patrick, founder and director, ZellaTech Law (South Africa)

Startup Story

Komeshni Patrick is the founder and director of ZellaTech Law, a tech legal consultancy in South Africa founded in 2022 and focused on empowering tech businesses across Africa. An admitted attorney with over 20 years of experience, she’s worked with multinational corporates, public sector and international tech clients across Africa and the Middle East. Passionate about innovation, championing women in tech and advising on regulatory compliance, emerging innovation, digital policy, privacy and data protection. She participates on several boards and fora driving inclusive digital development. Komeshni mentors tech entrepreneurs, contributes to local and international incubation programs and women in tech initiatives, internet governance and digital transformation. Her business has created jobs for 5 people to date.

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In Startup Story Tags South Africa, Legal
Comment

Lebo Biko, a South African champion of women-led innovation in Africa’s agri-food value chain

May 2, 2025 Melanie Hawken

Lebo Biko, co-founder, Oya Foods (South Africa)

Startup Story

Lebo Biko is the co-founder of Oya Foods, part of Oya Group, which champions women-led innovation in the agri-food value chain. Founded in 2020, Oya Foods produces African-inspired, shelf-stable dried foods using ingredients primarily sourced from women farmers and suppliers. The company’s mission is to reduce food waste and modernize indigenous food systems. With over 25 years of experience in strategy, marketing, and governance, Lebo is passionate about sustainability, inclusive growth, and driving meaningful change. Through Oya Group, she is helping build a future where women thrive, African food culture is celebrated, and innovation transforms food systems.

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In Startup Story Tags South Africa, Food & Drink
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Hon. Tiguidanké Traoré, a visionary entrepreneur harnessing the power of female leadership to create positive social change

May 2, 2025 Melanie Hawken

Hon. Tiguidanke Traore, founder, ToutesLeaders (Guinea)

Startup Story

Hon. Tiguidanke Traore is the change-making founder of ToutesLeaders in Guinea, a non-partisan citizen movement committed to reinvigorating democracy through the power of female leadership. Its shared values ​​are: social justice and entrepreneurship.She is a graduate of the ISSIC School of Journalism in Dakar, Senegal, specializing in Corporate and Social Communication. After gaining extensive experience in administration as an administrative employee for the municipality of Chaudfontaine in Belgium, she embarked on a business venture in 2010 by creating her own label, "COCOSTYLE," which promotes community living through inclusive fashion inspired by Afro-European cultures. She launched her own e-commerce business and participated in the civic engagement of the African diaspora by leveraging the rich cultural diversity in the Liège region (BELGIUM). She also invested internationally by opening her first showroom in Casablanca, Morocco. She has created jobs for 120 people through her business and organisation.

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In Startup Story Tags Guinea, Women's Empowerment, Social Entrepreneur
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Valecia Sambo, a pioneering sustainable water management business builder empowering local communities in South Africa

April 13, 2025 Melanie Hawken

Valecia Sambo, founder, Daily Sambo Services (South Africa)

Startup Story

Valecia Sambo is the visionary founder of Daily Sambo Services, a South African-based company revolutionizing sustainable water solutions. With a proven track record as a seasoned entrepreneur, Valecia's business has been making waves in the industry since its inception in 2023. As a pioneering plumber, Valecia is breaking barriers in the male-dominated construction and plumbing sectors. Her commitment to empowering local communities is evident in her business, which employs seven individuals, including women from the surrounding areas.

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In Startup Story Tags South Africa, Water, Business Services
Comment

Inez Ferreira, an entrepreneur building a one-stop-shop for property solutions in South Africa

April 13, 2025 Melanie Hawken

Inez Ferreira, founder, IF Property Solutions (Pty) Ltd (South Africa)

Startup Story

Inez Ferreira is the founder of IF Property Solutions (Pty) Ltd in South Africa, a business with over 75 years of combined experience, and a trusted partner for all property-related services. This expert team excels in everything from building plans and town planning to architecture, engineering, and sectional title management, with clients’ glowing feedback speaking to the company’s commitment to excellence and quality. Inez launched the business in 2024, creating jobs for 8 people.

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In Startup Story Tags South Africa, Architectural Design, Real Estate
Comment

Nokuphila Gumede, an impact-focused entrepreneur integrating drone technology with precision agriculture to help farmers improve their businesses

April 6, 2025 Melanie Hawken

Nokuphila Gumede, CEO and founder, Field Tech Environmental Solutions (South Africa)

Startup Story

Nokuphila Gumede is the CEO and founder of Field Tech Environmental Solutions, a pioneering South African company that integrates advanced drone technology with precision agriculture. Since founding the business in 2021, she has led its growth, providing farmers with cost-effective, efficient, and sustainable solutions for crop management. Under her leadership, Field Tech has expanded to employ 10 permanent staff and deliver services such as pesticide spraying, fertilizer application, and farm mapping. A recognized leader, Nokuphila has won numerous awards, including the 2024 Green Youth Innovators Pitch, and was a finalist in both the Standard Bank EmpowerHer Awards and National Presidential Awards.

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In Startup Story Tags South Africa, Technology, Agri-Tech
Comment

Pretty Kubyane, a South African award-winning techpreneur transforming Africa’s agricultural supply chain

April 6, 2025 Melanie Hawken

Pretty Kubyane, Co-Founder, eFama App (South Africa)

Startup Story

Pretty Kubyane, a multi-award-winning entrepreneur and Tech Lead, is the Co-Founder of eFama App, launched in 2023. Inspired by her late father’s business ventures, she began her entrepreneurial journey at six. Holding 20+ certifications in cloud computing, cybersecurity, and blockchain, she leads eFama in transforming Africa’s agricultural supply chain. Under her leadership, eFama has secured backing from major companies in the USA, UK, and South Africa, including banks and tech firms. Named a Rising Star in 2022, Pretty drives innovation and social impact across Africa, together with her team of 7 employees, supported by a strong network of industry experts, investors and advisors.

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In Startup Story Tags South Africa, Agri-Tech, Apps
Comment
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CELEBRATING 10 YEARS


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LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Melvins Teas

Time for tea…If you love tea, then this Cool Chamomile tea from the Melvins Tea brand, founded by Flora Mutahi in Kenya is just what you need. The brand is part of Melvin Marsh International, the Kenyan-based f Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking

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LIONESS BOOK REVIEWS

Featured
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
Dream Big and Win: Translating Passion into Purpose and Creating a Billion-Dollar Business by Liz Elting
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope

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