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The RoadMap to a Green Business – The New Reality

July 20, 2024 Melanie Hawken

by Yolanda Matine

In today’s world where climate change, land restoration, and all environmental related topics are becoming increasingly urgent issues, it is upon us (Humans) to become more environmentally friendly. We can take actions individually or in associations. But I recently realized that as entrepreneurs we have the power to make a difference and contribute to a greener and more sustainable future.

I envision this new reality, after being dismissed from speaking at an event, because I never introduced my business as Green, but it is green! I used rejection as my fuel to understand more about green businesses, and what I could capitalize within my capabilities to also contribute to a better environment. This is what I found about my business and Green Businesses in general:

To be considered a Green Business, you need to match the following 4 criteria:

  1. Incorporate Principles of Sustainability into each business decision.

  2. Supply Environmentally friendly products or services that replace demand for non-green products or services.

  3. Being Greener than traditional competition

  4. Making an enduring commitment to environmental principles in your business operations.

MomlifeMarmitas checked the 4 criteria because we don’t only promote healthy diets, and educate parents about it, but we are also contributing to sustainability by using reusable packaging (lunchboxes & water bottles) instead of disposable packaging. This way we minimize plastic and paper waste, and we preserve the environment. We also represent brands that have adopted sustainable initiatives in their production value chain. Making and taking food from home means it’s another waste reduction strategy, since food portions are well managed and there is little to no excess food that goes to waste, not to mention that it's also cost effective. Finally, we are supporting local suppliers by sourcing ingredients locally to reduce carbon emissions from transportation. We also prefer in-season ingredients which are fresher, flavourful, and affordable, while we support local businesses.

So, my advice to you is: Look within your organizations and see what initiatives you can carry out. Here are a few ideas to get you started:

1. Reduce energy consumption: Switch to energy-efficient appliances, use natural lighting whenever possible, and turn off equipment when not in use.

2. Minimize waste: Implement recycling programs, use reusable products, and purchase supplies in bulk to reduce packaging waste.

3. Opt for sustainable materials: Look for eco-friendly alternatives to traditional materials, such as recycled paper or biodegradable packaging.

4. Educate your Teams: Encourage them to embrace green practices, such as carpooling or using reusable water bottles, and offer training on sustainability.

In conclusion, every entrepreneur has the power to make a difference and become a green business. By taking small steps towards sustainability, we can protect the planet for future generations, attract eco-conscious consumers, and contribute to a more sustainable future.


Yolanda Matine is an Entrepreneur, Food Lover and Enthusiast in Mozambique. She graduated with a BSc Agronomy that she never got to practice, but always landed in jobs that somehow shaped her perspective on how she would like to make her  contribution to the world and for coming generations. Her two daughters inspired and drove her towards her real passion, which is cooking, and through cooking and making their lunch boxes every day she is able to show her love for them, nourish their bodies, and touch their souls while they build precious food memories. Yolanda is a strong believer that everything we sow we are going to reap, so she says why not plant the best seed?

In Guest Blog Tags Yolanda Matine, Green Business, PT
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Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y Image of the Day / Mulandi Brindes

Say it with flowers…If you want to make someone feel special, then there is no better way than with the gift of fresh flowers, and Mulandi Brindes in Mozambique, founded by Vanessa Guilherme Nhabete, creates Image of the Day / Mariée Eventos

The Wedding Planner…Every big celebration day needs great organization, and that’s where Iris Lezi Munguambe, founder of Mariée Eventos in Mozambique, is your go-to person. She launched he Image of the Day / Dounia Home

Statement lighting… from Dounia Home, the home of innovative, handcrafted and ethically made Moroccan lighting and home decor founded by Dounia Tamri-Loeper. Her company designs, produces and brings to market hi

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