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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

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Do What You Love, Love What You Do: The Empowering Secrets to Turn Your Passion Into Profit by Holly Tucker

February 21, 2021 Melanie Hawken
Holly Tucker MBE

Holly Tucker MBE

Book Review

Holly Tucker MBE, co-founder of notonthehighstreet and creator of Holly & Co, is on a mission to change business forever, and in her new book Do What You Love, Love What You Do, she is on her way to doing just that. Having inspired over 100,000 entrepreneurs and identified the keys to their success, Holly now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.


Holly Tucker MBE, author of Do What You Love, Love What You Do, is focused on demystifying the grey world of business, whether you've yet to take your first steps or find yourself stuck in a business rut. If you are an entrepreneur with a big vision that needs to be realized, Holly’s beautiful and vibrant book will allow your dreams to take flight. She shares her own story along with those of acclaimed founders like Sir Richard Branson and Jo Malone CBE, who reveal their biggest lessons and proven advice on creating and growing a business. 

From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive. A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

Author quotes

This is no ordinary business book (would you expect anything less from me?!) It’s colourful, bright,  and showcases the magic of fellow founders who ‘Do What They Love.’ 

Think of this book as your business bible with a difference. Tackling business in a new way, a soulful way, and reimagining a different way to do business.

It could be you’re a dreamer, or perhaps you’re just at the very start of your business journey, or maybe you’re 10 years in and need to realign on your journey. Whatever stage, this book is for you.

My greatest wish and hope is that you’ll find this book central to your toolkit when it comes to business, not just for now, but for years to come.

About the author

From an early age Holly Tucker had an entrepreneurial streak and a love for all things beautiful and creative. In 2006, with her 3-month-old son Harry in her arms, sat at her kitchen table, her business notonthehighstreet was born. Over a decade later, Holly is now championing creative small businesses with Holly & Co, a place to champion and shine a light on the incredible talent of creative small business owners and future founders across the world. As the UK Ambassador to Creative Small Businesses, Holly is working to positively influence this creative movement by redefining what it means to be a 'small business', encouraging more women to start their own businesses, as well as empowering our young with the skills to thrive in the new working world they are entering.

www.holly.co


Why LoA loves it….

If there is one thing that Africa has in abundance, it’s creative small businesses founded by passionate women entrepreneurs. The challenge for these incredible creatives is to get their unique and beautiful products into new markets and reaching more customers. That means understanding how to build a growth business, how to trade in global markets, how to ensure product quality and consistency of supply so they can attract the attention of customers, retailers and investors alike. Holly Tucker’s new book is a great source of information, advice and inspiration for women entrepreneurs on the African continent who would like to do business in new markets and to learn from other women who are already taking their creative enterprises global. This is a great read for all creative women entrepreneurs who have a vision to take their small businesses to the next level. — Melanie Hawken, founder & ceo of Lionesses of Africa

In Essential Tags Books
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CELEBRATING 10 YEARS


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Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
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Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
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Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
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Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
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Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
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Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
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Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
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Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has

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