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Lionesses of Africa

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The Pride of Africa's Women Entrepreneurs

the pride of Africa's women entrepreneurs

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Work Wife: The Power of Female Friendship to Drive Successful Businesses by Erica Cerulo and Claire Mazur

April 13, 2019 Melanie Hawken
Work-Wife-Collage.jpg

When Erica Cerulo and Claire Mazur met in college in 2002, they bonded instantly. Fast-forward to 2010, when they founded the popular fashion and design website Of a Kind. Now, in their first book, Work Wife, Cerulo and Mazur bring to light the unique power of female friendship to fuel successful businesses. Drawing on their own experiences, as well as the stories of other thriving “work wives,” they highlight the ways in which vulnerability, openness, and compassion — qualities central to so many women’s relationships — lend themselves to professional accomplishment and innovation.



Featuring interviews with work wives such as Amanda Hesser and Merrill Stubbs of the influential food community site Food52, Ann Friedman, Aminatou Sow, and Gina Delvac of the hit podcast Call Your Girlfriend, and Misty May-Treanor and Kerri Walsh Jennings of Olympic volleyball fame, Work Wife addresses a range of topics vital to successful partnerships, such as being co-bosses, tackling disagreements, dealing with money, and accommodating motherhood. Demonstrating how female partnerships in the office are productive, progressive, and empowering, Cerulo and Mazur offer an invaluable roadmap for a feminist reimagining of the workplace.

Fun, enlightening, and informative, Work Wife is a celebration of female friendship and collaboration, proving that it's not just feasible but fruitful to mix BFFs with business.

Author quotes

When asked about our proudest business accomplishment, the answer is always “Us!” - the friendship we’ve nurtured and the successful partnership it’s fostered.

What we’ve realized in taking a closer look at the way in which our relationship functions is that our professional partnership has been the beneficiary of the tenets that anchor female friendship; emotional intimacy, vulnerability, a penchant for collaboration, and a pattern of mutual support - qualities that have unique power and potential to spawn great ideas and create foundations for strong businesses.

This evolution in the business world coincides, unsurprisingly, with a long overdue cultural shift that recognizes that female friendships aren’t all about backstabbing and cattiness.

About the authors

Erica Cerulo and Claire Mazur met as undergrads at the University of Chicago in 2002 and founded Of a Kind in 2010. They have developed a reputation as influential curators at the forefront of the maker movement, with a knack for identifying “the next big thing” when it’s still a small thing. In addition to unearthing America’s most talented up-and-coming designers for feature on their website, Cerulo and Mazur have also become known for their popular 10 Things newsletter and its podcast companion A Few Things, where they expand their enthusiasm for new discoveries across product and lifestyle categories. Accolades for Cerulo and Mazur have included being named to Forbes’s“30 Under 30,” InStyle’s “Best of the Web,” and Fashionista’s “Most Influential People in New York Fashion Right Now.” This is their first book.

www.ofakind.com 


Why LoA loves it….

Choosing the path of building a business as a woman entrepreneur can be both challenging and often lonely at times. So choosing to go on that journey with a BFF who is also your business building buddy can be a great choice for many women entrepreneurs. In their fabulous new book, Work Wife, authors and entrepreneurs Erica Cerulo and Claire Mazur show that it is not only possible to build great businesses with a fellow woman who has your back along side you, but it can also be a richly rewarding and emotionally uplifting experience too. This is a really wonderful read for all those women who are thinking of going into business with their BFF and want to see that it can work. --- Melanie Hawken, founder and ceo of Lionesses of Africa

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CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / Afropian

Storytelling through accessories…Afropian, the Pan-african lifestyle brand founded by Ethiopean entrepreneur Hortense Mbea, is a rare, fully hand-made in Africa brand. It uses traditional know-how in a modern way t Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Tumelo Tshwagong, a South African agri-entrepreneur contributing to finding sustainable local solutions to addressing food insecurity
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Gloria Sellwane Phala, a South African entrepreneur helping clients benefit from the transformative impact of yoga
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking

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