the pride of Africa's women entrepreneurs
by Felicity Cowie, author of Exposure
In my earlier blog for Lionesses of Africa, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider: Gain exposure with zero to low financial investment; Build credibility; Build pipeline faster; Get highly valuable shareable content; Find product-market fit; Become a thought leader and ‘category queen’; Get funding and more funding; Gain external validation.
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by Felicity Cowie, The Media Relations Coach
In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…
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Monica Kabui, founder and managing director, TreeAgama (Kenya)
Startup Story
Monica Kabui is the founder and managing director of TreeAgama in Kenya. She is a marketing specialist and an expert in brand building and training. Her business focuses on using marketing as a tool to empower businesses to be the best version of themselves and as a tool to solve business challenges innovatively. TreeAgama is homegrown in Kenya and has been in operation since it launched in 2013 and now has 5 employees. Monica's experience spans 12 years working in three different advertising and marketing agencies and her last stint was design department head leading experiential marketing agencies in the country. TreeAgama is passionate about building brands.
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by Felicity Cowie, author of Exposure
In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:
Gain exposure with zero to low financial investment
Build credibility
Build pipeline faster
Get highly valuable shareable content
Find product-market fit
Become a thought leader and ‘category queen’
Get funding and more funding
Gain external validation
In this series of blogs, I give you more detail and tools to gain each of these benefits.
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Nokuphila Dlamini, founder, Visibility Graphics (Eswatini)
Startup Story
Nokuphila Dlamini is the founder of Visibility Graphics in Eswatini, an e-commerce business that offers graphic design services to Small and Medium Enterprises in the country. She currently lives in Mankayane, Eswatini and holds a Bachelor's degree in Arts of Journalism and Mass Communication, majoring in Advertising and Public Relations. She also has a Certificate in Digital Marketing.
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Mary Njoki
Lioness Weekender Cover Story
Glass House PR Ltd, a diversified PR agency helping businesses to position their brands in Africa
Mary Njoki is an award-winning entrepreneur in Africa, a thought leader, a PR guru who founded Glass House PR Ltd in Kenya in 2012 at the age of 23. She is an influencer, a technology enthusiast, trainer and mentor through a platform she also founded called a billion start-ups, connector and a leader. She has a background in Mathematics, Business Information Technology, and Public Relations. Mary has worked with renowned brands for over 10 years, and she has been recognized globally for her immense contribution in the field of PR. She is equally feted for her volunteering contributions in the Marketing and PR industry as well. Mary has worked alongside 100+ organizations across Africa and globally. Today, Glass House PR employs 30 people.
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by Felicity Cowie, The Media Relations Coach
In my earlier blog for LoA, 'What Exactly is Media Relations?', I said there are at least eight mega benefits of media relations for any business to consider…
Read more
by Felicity Cowie, author of Exposure
In my earlier blog for LoA, What Exactly is Media Relations, I said there are at least eight mega benefits of media relations for any business to consider:
Read more
Gaolapelwe Badumedi Matsetse-Mpete
Lioness Launch
For those people who are looking for some daily motivation and inspiration in their lives, entrepreneur Gaolapelwe Badumedi Matsetse-Mpete, founder of Bonton Botswana (Pty) Ltd, is launching a new book which promises to deliver motivation a-plenty to readers. The book is titled, “In Her Own Voice”, and combines personal memoir with motivational quotes to live by each day.
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Elohor Oderowho, Founder and Chief Editor, Elowell Max (Nigeria)
Startup Story
Elohor Oderowho is the Founder and Chief Editor of Elowell Max which was established in 2020. Her initial pursuit was to promote healthy living and wellness among African Women. This passion started when she noticed that African women needed a platform solely dedicated to their growth in all aspects. Thus, she vowed to create a women's site like no other, giving every African woman something to feed on. Being a passionate writer, she begun creating awareness for African women on how to go about vital aspects of life including relationships, femininity, fashion and beauty on her website www.elowellmaxpost.com.
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by Felicity Cowie, The Media Relations Coach
Media relations is frequently muddled up with public relations and that is very unhelpful for businesses seeking media coverage. Fundamentally, media relations is about working with journalists. Whilst the intention is to ultimately reach the public (be it customers, investors, talent or the world at large) via media coverage, it’s critical to understand that in all media relations work your audience is journalists. And journalists are under no obligation to do what you ask. You have no rights to approve or request changes to their work otherwise it wouldn’t be the independent third party endorsement which makes it so valuable.
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Gugu Mpungose, founder, Black Tie Media and Communications (South Africa)
Startup Story
There is nothing quite as powerful as women who share their experiences and insights through storytelling in order to inspire others. Gugu Mpungose, founder of Black Tie Media and Communications, is creating platforms through publishing, content creation and event experiences to tell stories and share information that can help and inspire others.
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Kelebogile Makwala, founder, Maruapula Brand (South Africa)
Lioness Launch
Maruapula Brand is an integrated brand strategy consultancy based in South Africa, and focused on working with business and brand leaders who are looking to invest in and enhance their internal and external brand position and performance. Founded by entrepreneur Kelebogile Makwala, Maruapula Brand helps businesses create meaningful connections that get their brands seen, heard and valued by customers. The latest launch by Kelebogile and her team is a suite of strategic frameworks and brand tools to help businesses looking to enhance their brand performance and customer connectivity.
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Erica Paiva
Startup Story
Erica Paiva is a creative woman entrepreneur from Mozambique who decided to use her own unique skills as a tv host, writer, actress, master of ceremony, and event planner to create a niche, personal brand in the marketplace. Erica’s brand has been in the market for 7 years, but she has been working for a total of 15 years.
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Sofia Maquile, founder & CEO, Smaqs (Mozambique)
Startup Story
Sofia Maquile is the founder and CEO of Smaqs in Mozambique. She is a young entrepreneur and Digital Influencer. Sofia's business is focused on making high quality digital pictures and videos for the international and pan-African market. She founded the business in 2017 and now employs and trains over 10 interns, 70% of them being from local communities. She has over 10 years of social media experience as a manager and influencer. Sofia strives for growth and motivates the young people to follow her path.
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Claudia Folgore-McLellan, founder, Visual 8 Creative (South Africa)
Startup Story
Visual 8 Creative, founded by Claudia Folgore-McLellan, is a graphic design and digital media studio based in Johannesburg South Africa. The business helps companies, entrepreneurs, as well as established brands, to communicate effectively with their respective target audience. We offer a thorough understanding of branding, print media creative following through into digital media.
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Rainat Komolafe, founder, Babies Essence (Nigeria)
Lioness Launch
Babies Essence is a one-stop-shop selling baby, toddler and maternity items for parents in Nigeria, founded by entrepreneur Rainat Komolafe. She believes that at Babies Essence every step matters, and so is launching an inspirational series of two new books for kids between the ages of 5 to 12 years. The first book is the A-Z of Positive Affirmations for Kids, and this is accompanied by a Positive Affirmations Workbook, both written and produced by founder Rainat.
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Swaady Martin
Lioness Weekender Cover Story
Yswara, a social enterprise that seeks to transform African agricultural commodities.
Swaady Martin is the founder and ceo of Yswara, a social enterprise that seeks to transform African agricultural commodities. The SWAADY Group is made of: YSWARA, a specialty tea company made in Africa, the first to offer a curated experience of fine and artisanal African teas. THE LOVINGKINDNESS BOMA, an Independent Publishing House of Mindful and Diverse Books for Children. Tounché, a non-profit organization producing global and diverse consciousness summit & events seeding Communities for Change.
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Susan Nel , founder, Susan Nel Photography (Namibia)
Startup Story
There is nothing quite as powerful as a great photographic image that captures life and work’s key moments, and in Namibia, Susan Nel and the photography business that carries her name, is doing just that. Whether it’s recording on camera a beautiful wedding, or creating a powerful image of a product that can spearhead a marketing campaign, Susan knows just how to get the right shot for the occasion.
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Andrea Massamba, founder, AM Support - Marketing and Publicity Agency (Mozambique)
Startup Story
Andrea Massamba is a founder of AM Support - Marketing and Publicity Agency in Mozambique, a business she started in June 2020, when she found an opportunity during Covid. She understood that some organizations had to close because of Covid, so she decided to start her business to help the organizations continue to be active on social media, supporting them with their communication, scheduling posts, producing content etc. And now she's growing step by step.
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