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Mirene Guitiche, a Mozambican creative entrepreneur building a business that celebrates the art of sewing and craftwork

April 14, 2024 Melanie Hawken

Mirene Guitiche, founder and CEO, Miregui Art (Mozambique)

Startup Story

Mirene Guitiche is the founder and CEO of Miregui Art, a company that has existed since 2020 and is dedicated to creative sewing and crafts in Mozambique. She is an entrepreneur equipped with skills and is very talented, in addition to being a Management student (UEM) in the country.

A Mirene Guitiche tem 23 anos é estudante de Gestão (UEM), é fundadora e CEO da Miregui art, uma empresa existente desde 2020 que se dedica a costura criativa e artesanato. Empreendedora munida de competências e muito talentosa.

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In Startup Story, Portuguese Content Tags Mozambique, Fashion
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Amirah Adam, an entrepreneur building a textile print design business where art meets fashion in Mozambique

April 7, 2024 Melanie Hawken

Amirah Adam, founder, Mira La Mira (Mozambique)

Startup Story

Amirah Adam is the founder of the company Mira La Mira, a textile print design brand launched in 2018 in Mozambique. She is the winner of several financing awards and the Mozal & Kulungwana award. Since the age of 16, she has worked in the digital arts field, and has extensive experience in communication design, photography, and advertising. She has also worked in alternative areas such as business management. She completed her degree in Mozambique and her master's degree in Portugal, where the Mira La Mira brand was born. The business has created jobs for 4 people.

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In Startup Story Tags Mozambique, Design, Textiles, Green Business
Comment

Claire Amondi, a beauty entrepreneur building a fresh skincare brand in Kenya

April 7, 2024 Melanie Hawken

Claire Amondi, founder, CEO of AGNES | Pure & Regal (Kenya)

Startup Story

Claire Amondi is the founder and CEO of AGNES | Pure & Regal, a clean and safe skincare line made in Kenya. AGNES seeks to inspire and promote the importance of healthy skin. Born out of the founders' obsession with all things skincare and the desire to encourage the value of self love, the brand is committed to formulating simple and effective products that help enhance and maintain your glow. Launched in 2018, today the business has created jobs for 3 other people.

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In Startup Story Tags Kenya, skincare, Beauty & Wellness
Comment

Alinafe Fridah Mapwesera, a leading bridalwear and bespoke fashion designer in Malawi

March 31, 2024 Melanie Hawken

Alinafe Fridah Mapwesera, founder, Nanas (Malawi)

Startup Story

Alinafe Fridah Mapwesera is the founder of Nanas closet in Malawi, a business launched in 2014 and creating beautiful bridal dresses and other bespoke wear for those memorable wedding occasions. Customers have come to know Alinafe for creating beautiful wedding dresses that celebrate African culture and she sells her designs all over the world. She happily mixes elegance with different cultures in her designs, whilst always taking care of the environmental impact of her work which is important to Alinafe. For example, she gave away 100 dresses to kids made from old materials. Her work is about making things well, keeping traditions alive, and helping the planet.

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In Startup Story Tags Malawi, Fashion
Comment

Birgite Armando John, a Mozambican entrepreneur offering business consulting and language services to clients 

March 31, 2024 Melanie Hawken

Startup Story

Birgite Armando John is the founder of Centro de Educação Sustentável, Lda. (CES), a specialist consulting and language business in Mozambique. She is an entrepreneurial woman, accountant, and also multilingual. Birgite began her journey as an entrepreneur teaching English to friends and colleagues while studying abroad. She is the recipient of a 3rd Place prize in the CapacitaMoz Bootcamp Award financed by TotalEnergies.

Birgite Armando John, fundadora do Centro de Educação Sustentável, Lda. (CES) e vencedora do 3o Lugar do Premio CapacitaMoz Bootcamp financiado pela TotalEnergies. Mulher empreendedora, Contabilista e poliglota. Começou o seu percurso como empreendedora ensinando Inglês para amigos e colegas enquanto estudava no estrangeiro.

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In Startup Story Tags Moz, Consulting Services, Skills Training & Development
Comment

Lindsey Swart, a South African makeup artist creating interactive workshops for women

March 21, 2024 Melanie Hawken

Lindsey Swart, founder, Pretty You Workshops (South Africa)

Startup Story

Lindsey Swart is the founder of Pretty You Workshops in South Africa, a business creating interactive makeup learning experiences for women. She has been in the makeup industry for over 20 years and has headed up some of South Africa’s finest productions. She has a great passion in making women look and feel amazing. At her interactive workshops, she shares all her knowledge in a fun and beautiful environment.

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In Startup Story Tags South Africa, Beauty & Wellness, Skills Training & Development
Comment

Dércia Marta Massilele, a Mozambican entrepreneur creating an innovative and affordable solution to waste management

March 21, 2024 Melanie Hawken

Dércia Marta Massilele, co-founder & manager, COSEL-Colecta Selectiva (Mozambique)

Startup Story

Dércia Marta Massilele is the co-founder and manager of COSEL-Colecta Selectiva, a waste management startup launched in 2019 and based in Maputo, creating jobs for five people. It’s main activity focuses on providing collection and treatment services for recyclable and common waste. Using motorless tricycles and promoting environmental awareness,  Dércia and her team offer an innovative and affordable solution for micro-enterprises and private establishments.

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In Startup Story Tags Mozambique, Green Business, Recycling
Comment

Leslie Jaroschek, a travel agency founder creating authentic tourism experiences in Botswana

March 17, 2024 Melanie Hawken

Leslie Jaroschek, founder and ceo, Authentic Botswana Tours (Botswana)

Startup Story

Leslie Jaroschek is the founder and ceo of Authentic Botswana Tours, a travel agency that attracts tourists from all over the world and offers Wildlife safari, Photography Safari, and Tented Safari experiences. Having obtained an MBA in International Tourism Management from Cyprus University, Leslie started her business in 2021, just after the COVID era. The company is 100% owned by Motswana women. Authentic Botswana Tours operates from Botswana and employs only Batswana.

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In Startup Story Tags Botswana, Travel & Leisure, Tourism
Comment

Rofiat Komolafe, a Nigerian fashion entrepreneur building a global brand

March 17, 2024 Melanie Hawken

Rofiat Komolafe, founder, ROFEEA K (Nigeria)

Startup Story

Rofiat Komolafe is the Nigerian founder of the international fashion brand, ROFEEA K, a business that blends African and Western styles in a sizzling showcase. As the proud owner of a sourcing and apparel production business that has been transforming designers’ dreams into reality since 2013, she has built a client list both at home and abroad. Rofiat is living proof that dedication and determination can make dreams come true. Rofiat’s fashion journey began with a simple blog and personal shopping business when she moved to the USA, which quickly opened the door to her passion for fashion design. With her savvy business skills, she was able to explore different sectors of the fashion industry to build her business. Rofiat is also a big believer in giving back to the community and empowering people by creating jobs and now employs 12 people.

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In Startup Story Tags Nigeria, Fashion
Comment

Lovable Dladla, a South African entrepreneur building a growing bakery and baby food business

March 10, 2024 Melanie Hawken

Lovable Shiro Dladla, founder, Luvast emp (South Africa)

Startup Story

Lovable Shiro Dladla is the founder of Luvast emp in South Africa, the umbrella company for her two companies, Luvast Bakery and Luvast Baby Pureer. Luvast emp started in 2020 and has been growing ever since. Luvast bakery deals with baked goods and also teaches baking lessons and caters specifically for children’s events. Luvast baby food for now just deals with baby food puree, an organic baby food puree with no preservatives or sweeteners. The business makes its baby food in its most natural form, and is currently in the process of being approved.

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In Startup Story Tags South Africa, Food & Drink
Comment

Roxanne Campbell, a goldsmith and jewellery designer building a luxury goods business in South Africa

March 10, 2024 Melanie Hawken

Roxanne Campbell, founder, designer & creative director, Victoria Orpen Jewellers (South Africa)

Startup Story

Roxanne Campbell is the founder, designer, and creative director of Victoria Orpen Jewellers, a luxury goods manufacturer and sales business launched in 2015 in South Africa. As an entrepreneur in the jewellery design and manufacturing industry, she is a goldsmith by profession. Roxanne recently completed an enterprise development programme in diamond manufacture and processing. Her work experience extends beyond a jeweller and diamantaires bench, to international trade shows in Paris, Miami, and New York, to liaising with clients in Scotland, London, Denmark, New Jersey, and Chicago for new business development and sales within the luxury goods sector.

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In Startup Story Tags South Africa, Jewellery
Comment

Lwazikazi Kwaza, a South African entrepreneur designing and manufacturing luxury fragrances

March 2, 2024 Melanie Hawken

Lwazikazi Kwaza, founder and CEO, The Melanin House (South Africa)

Startup Story

Lwazikazi Kwaza is the founder and CEO of The Melanin House in South Africa, an Afro-centric manufacturing powerhouse that currently designs and manufactures specialized luxury fragrances in all categories. The Melanin House was founded in 2020 with the aim to represent the elite African luxury market, where simplicity meets elegance, in an afro-centric, majestic, and fragrant way. The Melanin House manufactures utilizing the highest quality standards guidelines such as the SABS ISO:9001. This ensures high-quality fragrances are manufactured with sustainability in the process through the use of organic products. The Melanin House is committed to producing high-quality fragrances that tell fragrant and majestic African stories, which will remain in the charts of African-conscious business history, through memory.

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In Startup Story Tags South Africa, Perfumer
Comment

Nuria Arbelo, a unique earring design brand builder in Mozambique

March 2, 2024 Melanie Hawken

Nuria Arbelo, founder, Brincadeira (Mozambique)

Startup Story

Nuria Arbelo is the founder of Brincadeira, a vibrant earrings brand with an exclusive design located in Maputo, Mozambique. Born in the Canary Islands, Nuria arrived in Mozambique for work in 2018. In 2021, she founded Brincadeira without knowing that, two years later, the brand would lead her to leave her profession as a project manager to become an entrepreneur dedicated to the design of unique earrings.

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In Startup Story, Portuguese Content Tags Mozambique, Jewellery
Comment

Yetty Williams, a Nigerian entrepreneur focused on helping women live their most abundant lives and successfully raise their children and families

February 25, 2024 Melanie Hawken

Yetty Williams, founder & CEO, LagosMums (Nigeria)

Startup Story

Yetty Williams is a parenting coach and the founder and CEO of LagosMums in Nigeria. She is a seasoned entrepreneur, award-winning speaker, and highly sought-after thought leader concerning parenting and family, digital citizenship, and work-life balance. Yetty founded LagosMums in 2014 as a young mother herself and wanted to create a community to support other mothers on the journey. She has extensive professional experience across business development, entrepreneurship, and digital media. She is a certified life coach, trained in Neurolinguistic programming practitioner, cognitive behaviour therapy, online safety and child safeguarding and a member of the European Mentoring and Coaching Council.

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In Startup Story Tags Nigeria, Community & Social Networks, Personal Development
Comment

Refilwe Mongwaketse, an entrepreneur building a personal shopping and styling brand in South Africa

February 25, 2024 Melanie Hawken

Refilwe Mongwaketse, founder, Thuma Mina Personal Shopping (South Africa)

Startup Story

Born in the town of Kanye, Botswana, Refilwe Mongwaketse is the vibrant, energetic, and passionate founder of Thuma Mina Personal Shopping in South Africa. While her career background lies in Architecture and the Construction industry, Refilwe’s heart has always been drawn toward the captivating world of Personal Styling and Interior Design. Based in the bustling city of Johannesburg, South Africa, she has embarked on a journey fuelled by her unrelenting entrepreneurial spirit. For Refilwe, the transformative power of clothes has always been undeniable. She firmly believes that when we look good, we also feel good, allowing us to show up as our highest selves and perform at our peak level. Through Thuma Mina Personal Shopping, Refilwe has been able to ignite that fire within others and that has helped them to fulfil their dreams.

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In Startup Story Tags South Africa, Fashion, Business Services
Comment

Olubunmi Otufowora, a Nigerian pioneer building a growing nutritious drinks brand

February 18, 2024 Melanie Hawken

Olubunmi Otufowora, founder, Boomsky Smoothies (Nigeria)

Startup Story

Olubunmi Otufowora is the founder of Boomsky Smoothies, a leading indigenous fruit processing and distribution company in Nigeria that produces 100% natural smoothies and juices. Operating for over a decade, Boomsky Smoothies was founded in 2010 and has bridged the gap between nutrition and busy executives who want a healthy drink on the go. With more than 14 years of experience in various senior leadership roles in one of Nigeria's top telecommunications firms, her strong professional insight has been instrumental in her success. Her passion for promoting healthy living through natural fruit drinks is evident in her company's exceptional growth and impact. Olubunmi is committed to positively impacting Nigeria's society by reducing post-harvest food loss. Her business is aligned with the United Nations' Sustainable Development Goals 1, 2, 3, and 12, and her efforts are reflected in the sustainable growth of Boomsky Smoothies over the years. Today the business employs 28 people.

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In Startup Story Tags Nigeria, Food & Drink
Comment

Moleboheng (Lebo) Nhamahango, a Mozambican surface pattern designer bringing creative life to everyday items

February 18, 2024 Melanie Hawken

Moleboheng (Lebo) Nhamahango, founder and CEO, Nerah Decór (Mozambique)

Startup Story

Moleboheng (Lebo) Nhamahango is the founder and CEO of Nerah Decór in Mozambique, an online surface pattern design company. Lebo designs the patterns in Mozambique and then uploads them to the Red Bubble portal which allows her to coordinate her design prints on different surfaces according to a client's order. Through the Red Bubble portal, it allows Lebo to print and ship her product designs from USA to any country in the world. Lebo makes it easy for clients to access her designs, and by simply putting the Nerah Decór website in a client's URL, that client links to the online store where they can order according to their desire and collect their order on their doorstep!

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In Startup Story Tags Design, Mozambique
Comment

Palesa Mkhulisi, a South African PR and marketing entrepreneur focused on creating value for clients

February 11, 2024 Melanie Hawken

Palesa Mkhulisi, founder, The Link PR and Marketing Solutions (South Africa)

Startup Story

Palesa Mkhulisi is the founder of The Link PR and Marketing Solutions in South Africa, a business focused on helping start-ups to create value, build long-term sustainability, and bring positive changes to their communities through tailored marketing and PR solutions. She is a 24-year-old entrepreneur with a passion for social development and a commitment to solving real-world problems. Raised in Soweto a township in Johannesburg she developed an early appreciation for the power of community and the impact that businesses can have on society. Beyond her role as an entrepreneur, Palesa actively participates in various community outreach programs and advising young business leaders. She is dedicated to fostering the next generation of socially aware entrepreneurs.

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In Startup Story Tags South Africa, Media PR & Communications
Comment

One Rapelana, a creative and ethical accessory brand-builder in Botswana

February 11, 2024 Melanie Hawken

One Rapelana, founder, designer, and creative director of Xita (Botswana)

Startup Story

One Rapelana is the award-winning founder, designer, and creative director of Xita, a specialist accessory brand in Botswana. What began as a hobby in 2015 evolved into a full-fledged company in 2018, with One focusing on ethically sourced leather accessories, primarily jewellery and bags crafted from offcuts, remnants, and by-product leather. While One Rapelana outsources some aspects, including collaborating with women artisans for cotton bags used in packaging and branding, she remains a one-woman show, personally crafting each product and overseeing all aspects of the company. Armed with a degree in Marketing and Management, she is also a self-taught graphic, web, and brand designer. Her work has garnered recognition, featured in Glamour SA magazine, and her products were showcased at the Brooklyn Museum store for the African Fashion Exhibition in 2023.

Read more
In Startup Story Tags Botswana, Fashion
Comment

Lisa Munsamy, a South African transportation and logistics industry game-changer

February 4, 2024 Melanie Hawken

Lisa Munsamy, founder, Lisa’s Carriers (South Africa)

Startup Story

Lisa Munsamy is the founder of Lisa’s Carriers in South Africa. She is a seasoned businesswoman with a passion for the transportation and hospitality industries, as well as a passion for Life Coaching. With over 18 years of experience in road freight, Lisa has navigated the ever-evolving landscape of logistics, ensuring seamless and efficient transportation solutions. She has also been the proud owner of a guesthouse for the past 14 years. She holds a Bachelor of Social Science Degree and is also a Certified Life Transformation Coach.

Read more
In Startup Story Tags South Africa, Transport Logistics & Mobility, Business Services
Comment
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CELEBRATING 10 YEARS


LATEST PODCAST

LIONESSES OF AFRICA · AI Series Ep. 2 : AI-Human Collaboration in the Workplace

Lioness Radio Show: AI Series Ep. 2 : AI-Human Collaboration in the Workplace - Tune in for an engaging conversation designed to equip you with the knowledge to embrace AI and unlock its possibilities for your business.


LIONESS WEEKENDER COVER STORIES

LIONESS WEEKENDER COVER STORY
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Dr Margaret Kemigisha, a publishing entrepreneur passionate about childrens’ literacy
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Sydelle Willow Smith, a pioneer of solar-powered mobile cinema in Africa
Babette Kourelos, a passionate artisanal bread-baking business builder
Babette Kourelos, a passionate artisanal bread-baking business builder
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Thandekile Moloko, an entrepreneur empowering her clients’ financial futures
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow
Teboho Seretlo, a passion-driven entrepreneur helping SMEs to grow

IMAGE OF THE DAY. CELEBRATING WOMAN MADE IN AFRICA.

Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo
Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h
Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964
Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c
Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi
Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company
Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p
Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized
Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has
Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y
Image of the Day / AAKS

Vibrant Ghanaian craftsmanship,…We just have to share one of our favourite accessories of the year, this beautiful hand-woven bag created by award-winning designer Akosua Afriyie-Kumi and her AAKS brand in Ghana. We lo Image of the Day / Ledikana

Contemporary South African Chic…Knowing exactly how to spot a gap in the marketplace is key to the success of any fashion brand, and Mapholo Ratau, founder of Ledikana in South Africa, has achieved that goal. For h Image of the Day / The 1964 Brand

Modern relaxed fashion…Olakunmi Oni is the founder of The 1964 Brand in Nigeria, a fashion business that proudly promotes self-care through minimalist clothing for the modern woman. Loyal patrons of The 1964 Image of the Day / Adèle Dejak

Big bold accessories…We are big fans of luxury jewellery and accessories made with love and passion on the African continent, and Adèle Dejak in Kenya is the epitome of handmade luxury. The brand c Image of the Day / ReelFruit
 
Healthy snack treats…We love showcasing Africa’s women agribusiness builders, and ReelFruit, founded by Affiong Williams, is inspirational - it’s the largest fruit processing, packaging and distributi Image of the Day / Dokmai Rwanda

Made in Rwanda Handbag…A passion for handcrafted accessories, combined with a sense of pride for ‘Made in Rwanda’ products, inspired Dokmai Rwanda founder, Bernadette Umunyana, to create a company Image of the Day / Eki Silk

Silk Serenity…Nothing is quite as luxurious as silk, that’s why we love the ‘Africa on Silk’ collections from Eki, founded by Hazel Eki Osunde. Her latest Deep Dive Collection is inspired by the p Image of the Day / The Nanjala Company

Pot plants delivered… Give gifts that will last, such as these stunning plants in individual pots from The Nanjala Company in Kenya, founded by Teresa Nanjala Lubano. This online store creates customized Image of the Day / Sari for Change

Sustainable Sari Glamour - If you want to wear a robe that makes you feel and look glamorous, then Rayana Edwards, founder of Harem in South Africa, has a range of fabulous robes all made from sari fabrics. She has Image of the Day / MonChoco

Pure chocolate heaven…If you are a chocolate lover, then you need to experience raw chocolate at its finest, and Dana Mroueh, founder of MonChoco an artisan chocolatier in Côte d’Ivoire, has just what y

STARTUP STORIES. MEET THE WOMEN WHO’VE LAUNCHED.

Featured
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Nondumiso Leshaba, a South African business builder providing professional business advisory and accounting services to SMEs
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Anneline Lucinda Lopis, an entrepreneur on a mission to grow small scale miners around the African continent
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Gadifele Moeng, a South African entrepreneur empowering young people to find their voices through public speaking
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania
Elizabeth Karamangi, Linda Chawe, and Sophia Mrimi, three women founders building a specialist HR consulting business in Tanzania
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique
Kelly Jean Valigy, a dynamic marketing and communications professional building a creative powerhouse in Mozambique

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LIONESS BOOK REVIEWS

Featured
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
After the Idea: What It Really Takes to Create and Scale a Startup by Julia Austin
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Feminine Intelligence: How visionary leaders can reshape business for good by Elina Teboul
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Bridging the Confidence Gap: How Empowered Women Change the World by Sheena Yap Chan
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Authentic Selling: Be Real to Seal the Deal by Kendrick Shope
Babette’s Bread by Babette Kourelos
Babette’s Bread by Babette Kourelos

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